# Babbl Labs

> YouTube intelligence for marketers, communications teams, and AI builders. Babbl Labs structures unstructured YouTube into queryable data — creator partnerships discovery, social listening, and a Claude MCP connector.

Babbl Labs operates a corpus of 143K+ indexed YouTube channels, 2M+ extracted sponsorships, and 5+ years of historical depth with speaker-level attribution. Our products help users discover creators for brand partnerships, monitor brand and executive mentions, and license structured YouTube data for AI training.

## Products

- [YTSponsorDB](https://www.babbl-labs.com/): AI creator partnerships agent. Describe your brand in plain English; get ranked, vetted YouTube creators with sponsor history, audience fit, trust score, and validated contact info. For agencies and in-house creator teams.
- [Babbl Tripwire](https://www.babbl-labs.com/product/social-listening): YouTube social listening feed. Track brand mentions, product launches, executive appearances, and topic trends with <15-minute latency. Delivered via S3, REST, Snowflake, MCP, or webhooks. For comms teams, funds, and AI builders.
- [Sponsor Research MCP](https://www.babbl-labs.com/mcp): Model Context Protocol connector that plugs YTSponsorDB into Claude. Discover creators, check sponsorships, and enrich profiles in plain English directly from Claude.

## Pricing

- [Pricing page](https://www.babbl-labs.com/pricing): Credit-based pricing. Free tier with 20 one-time credits. Starter $29/mo (300 credits). Pro $129/mo (1,500 credits). Scale $399/mo (6,000 credits). Annual billing saves 20%. Credits power the agent: 10 credits to kick off a project, 2 credits per request to the agent.
- One-time Brand Audit starting at $325 for brands new to YouTube partnerships.

## Resources

- [MCP user guide](https://uptrends.notion.site/YTsponsorDB-Claude-MCP-367ffca5eceb800cb59bd2ce23889e23): Setup walkthrough and full list of supported queries for the Claude MCP connector.
- [Sample Tripwire data](https://babbl.mydatastorefront.com/products/youtube-public-company-brand-mentions-30k-channels-1m-v-babbl): Public sample of the Babbl Tripwire feed (30K channels, 1M+ videos).
- [Book a demo](https://6one5u9zstl.typeform.com/to/TF4ISunZ?typeform-source=www.ytsponsordb.com): Schedule a walkthrough of YTSponsorDB.
- [Book a Tripwire call](https://calendly.com/babbllabs/intro-30): Schedule a call specifically for Babbl Tripwire social listening.
- [YouTube Sponsorship Price Calculator](https://www.babbl-labs.com/tools/youtube-sponsorship-price-calculator): Free CPM-based tool to estimate a fair price for sponsoring any YouTube creator, adjusted by niche, format, channel tier, and deal size.

## Blog

Data-driven reports on who sponsors YouTube creators, built from Babbl's corpus of 2M+ extracted sponsorships. Each report names the brands, creators, and cadence behind a niche.

- [Who Sponsors Personal Finance YouTubers? (2026 Data)](https://www.babbl-labs.com/blog/brands-sponsoring-personal-finance-youtubers-2026): 1,411 videos across the 20 biggest personal-finance YouTubers; 43% sponsored, 100+ brands ranked. DeleteMe, Trading 212, and Gemini lead.
- [Who Sponsors AI YouTubers? (2026 Data)](https://www.babbl-labs.com/blog/brands-sponsoring-ai-youtubers-2026): 1,438 videos across the 18 biggest AI-focused YouTubers; 36% sponsored, ~60 brands ranked. HubSpot and Hostinger lead.
- [Who Sponsors Fitness YouTubers? (2026 Data)](https://www.babbl-labs.com/blog/brands-sponsoring-fitness-youtubers-2026): 3,227 videos across the 44 biggest fitness YouTubers; 10% sponsored, 51+ brands ranked. Seed Health, Huel, and AG1 lead.
- [Who Sponsors Tech Review YouTubers? (2026 Data)](https://www.babbl-labs.com/blog/brands-sponsoring-tech-review-youtubers-2026): 3,442 videos across the 45 biggest tech review YouTubers; 28% sponsored, 129+ brands ranked. Saily, Surfshark, and Incogni lead, with privacy/VPN tools dominating.

## Contact

- Email: ramsey@babbl.dev
- LinkedIn: https://www.linkedin.com/company/babbl-labs
- X: https://x.com/babbl_labs