# Babbl Labs

> YouTube intelligence for marketers, communications teams, and AI builders. Babbl Labs structures unstructured YouTube into queryable data: creator partnerships discovery, social listening, and a Claude MCP connector.

Babbl Labs operates a corpus of 100K+ indexed YouTube channels, 2M+ extracted sponsorships, and 5+ years of historical depth with speaker-level attribution. Our products help users discover creators for brand partnerships, monitor brand and executive mentions, and license structured YouTube data for AI training.

## Products

- [YTSponsorDB](https://www.babbl-labs.com/): AI creator partnerships agent. Describe your brand in plain English; get ranked, vetted YouTube creators with sponsor history, audience fit, trust score, and validated contact info. For agencies and in-house creator teams.
- [Babbl Tripwire](https://www.babbl-labs.com/product/social-listening): YouTube social listening feed. Track brand mentions, product launches, executive appearances, and topic trends with <15-minute latency. Delivered via S3, REST, Snowflake, MCP, or webhooks. For comms teams, funds, and AI builders.
- [Sponsor Research MCP](https://www.babbl-labs.com/mcp): Model Context Protocol connector that plugs YTSponsorDB into Claude. Discover creators, check sponsorships, and enrich profiles in plain English directly from Claude.

## Pricing

- [Pricing page](https://www.babbl-labs.com/pricing): Credit-based pricing. Free tier with 100 credits a month, refreshed automatically. Starter $19/mo (150 credits). Pro $129/mo (1,500 credits). Scale $499/mo (6,000 credits). Annual billing saves 25%. Searches and chat are unlimited; credits meter the work: 1 credit per creator result, 3 for a channel's audience demographics, 5 to reveal a contact, 5 for a trust check, 10 to reach out.
- One-time Brand Audit starting at $325 for brands new to YouTube partnerships.

## Resources

- [MCP user guide](https://uptrends.notion.site/YTsponsorDB-Claude-MCP-367ffca5eceb800cb59bd2ce23889e23): Setup walkthrough and full list of supported queries for the Claude MCP connector.
- [Sample Tripwire data](https://babbl.mydatastorefront.com/products/youtube-public-company-brand-mentions-30k-channels-1m-v-babbl): Public sample of the Babbl Tripwire feed (30K channels, 1M+ videos).
- [Book a demo](https://www.babbl-labs.com/contact): Schedule a 30-minute product walkthrough.
- [Book a Tripwire call](https://www.babbl-labs.com/contact): Schedule a call about Babbl Tripwire social listening.
- [YouTube Sponsorship Price Calculator](https://www.babbl-labs.com/tools/youtube-sponsorship-price-calculator): Free CPM-based tool to estimate a fair price for sponsoring any YouTube creator, adjusted by niche, format, channel tier, and deal size.
- [Find YouTube Influencers](https://www.babbl-labs.com/tools/find-youtube-influencers): Search every YouTube creator Babbl tracks by niche, audience size, engagement, estimated sponsorship rate and sponsor history, with a public profile for each creator that creators can claim.

## Reports

Data-driven reports on who sponsors YouTube creators, built from Babbl's corpus of 2M+ extracted sponsorships. Each report names the brands, creators, and cadence behind a niche.

- [Replace Spreadsheets with Scout: How to Run a Creator Program Without a Spreadsheet (2026)](https://www.babbl-labs.com/blog/how-to-run-a-creator-program-without-a-spreadsheet): Stop running your creator program from a spreadsheet. Upload the list you already have and Scout matches every row to a live YouTube channel, fills in verified emails, past sponsors, demographics, and a fit score, then runs outreach from the same table.
- [How to Get Sponsored on YouTube: What Brands Actually Look For (2026)](https://www.babbl-labs.com/blog/how-to-get-sponsored-on-youtube): What brands check before they pay a YouTube creator, written from the buying side. Sponsor history, view consistency, and audience trust matter more than subscriber count. Plus what to put in a first reply and what to charge.
- [YouTube Sponsorship Rates in 2026: What Brand Deals Actually Cost](https://www.babbl-labs.com/blog/youtube-sponsorship-rates): What YouTube sponsorships cost in 2026, by niche and format. CPM bands for dedicated integrations, what pushes a rate up or down, and how to check what a creator has actually been paid before you negotiate.
- [How to Sponsor YouTubers: A Brand's Guide to Finding, Pricing, and Booking Creators (2026)](https://www.babbl-labs.com/blog/how-to-sponsor-youtubers): The complete 2026 guide to sponsoring YouTube creators. How to find them, read a sponsorship history, price a deal, write outreach, and avoid the mistakes that burn a first campaign. Built on 50+ operator interviews and 2M+ indexed sponsorships.
- [Who Sponsors Parenting YouTubers? 75+ Brands, Ranked (2026 Data)](https://www.babbl-labs.com/blog/brands-sponsoring-parenting-youtubers-2026): We analyzed 4,236 videos from the 53 biggest parenting and family YouTubers. 17% were sponsored - at least 169 brand deals from 75+ companies. Here is the ranked list of who's paying.
- [Who Sponsors Gaming YouTubers? 36 Brands Across 55 Channels (2026 Data)](https://www.babbl-labs.com/blog/brands-sponsoring-gaming-youtubers-2026): We analyzed 4,090 videos from the 55 biggest gaming YouTubers. The result: 94+ verified brand placements from 36 companies - and a twist, because gaming's biggest names increasingly sponsor themselves.
- [YouTube Influencer Database: 8 Tools to Find and Analyze Creators (2026)](https://www.babbl-labs.com/blog/youtube-influencer-database): The 2026 guide to YouTube influencer databases and creator-discovery tools. How to find YouTube influencers, analyze their audience, and track who sponsors them, compared by data source, coverage, and use case.
- [Who Sponsors Crafting & DIY YouTubers? 240+ Brands, Ranked (2026 Data)](https://www.babbl-labs.com/blog/brands-sponsoring-crafting-youtubers-2026): We analyzed 3,445 videos from the 50 biggest crafting and DIY YouTubers. 46% were sponsored - at least 680 brand deals from 240+ companies. The craft-machine brands aren't the ones paying. Here is who is.
- [Who Sponsors Productivity YouTubers? 92 Brands, Ranked (2026 Data)](https://www.babbl-labs.com/blog/brands-sponsoring-productivity-youtubers-2026): We analyzed 3,863 videos from the 51 biggest productivity and study YouTubers. 380+ brand deals from 92 companies - and one brand sits on top of almost everyone. Here is who's paying.
- [Who Sponsors Beauty & Skincare YouTubers? 63+ Brands, Ranked (2026 Data)](https://www.babbl-labs.com/blog/brands-sponsoring-beauty-skincare-youtubers-2026): We analyzed 3,765 videos from the 50 biggest beauty & skincare YouTubers. 15% were sponsored - 113+ brand deals from 63+ companies. Here is who's paying.
- [Who Sponsors Fitness YouTubers? 51+ Brands, Ranked (2026 Data)](https://www.babbl-labs.com/blog/brands-sponsoring-fitness-youtubers-2026): We analyzed 3,227 videos across 44 of the biggest fitness YouTubers and found 10% were sponsored - surfacing 252 verified brand deals across 51 companies. Seed Health, Huel, and AG1 lead the board.
- [Who Sponsors Tech Review YouTubers? 129+ Brands, Ranked (2026 Data)](https://www.babbl-labs.com/blog/brands-sponsoring-tech-review-youtubers-2026): We analyzed 3,442 videos from the 45 biggest tech review YouTubers. 28% were sponsored - 337+ brand deals from 129+ companies. Privacy and VPN tools dominate. Here is the full ranked list.
- [Top AI YouTuber Sponsors: 60 Brands Ranked (2026)](https://www.babbl-labs.com/blog/brands-sponsoring-ai-youtubers-2026): We analyzed 1,438 videos from 18 AI YouTubers. 36% were sponsored. Here are the 60 AI YouTuber sponsors ranked by deal volume — 2026 data.
- [Who Sponsors Personal Finance YouTubers? 100+ Brands, Ranked (2026 Data)](https://www.babbl-labs.com/blog/brands-sponsoring-personal-finance-youtubers-2026): We analyzed 1,411 videos from the 20 biggest personal-finance YouTubers. 43% were sponsored - over 600 brand deals from 100+ companies. Here is the ranked list of who's paying.

## Product Updates

Product announcements and changelog posts for YTSponsorDB and Babbl Tripwire.

- [Weekly Scout Updates (Sep 13 to 19)](https://www.babbl-labs.com/blog/weekly-scout-updates-sep-13-to-19): New this week: creator directory, live search by topic and location, redesigned profiles, and a free plan to try it.
- [Introducing: Advanced Creator Stats](https://www.babbl-labs.com/blog/advanced-creator-stats): Scout now shows who actually watches a creator (geo, gender, age) and how likely that audience is to buy, so you pick the creators your customer already trusts.
- [Weekly Scout Updates (Sep 5 to 12)](https://www.babbl-labs.com/blog/weekly-scout-updates-sep-5-to-12): New this week: trust scores, audience demographics, and Scout remembers your session in Claude and ChatGPT.
- [Replace Spreadsheets with Scout](https://www.babbl-labs.com/blog/replace-spreadsheets-with-scout): Please stop running your creator program from Google Sheets. Upload your list and Scout turns it into a live table: matched channels, verified emails, past sponsors, and outreach, all in one place.
- [The Scout Prompting Guide](https://www.babbl-labs.com/blog/scout-user-guide): What to type, how to refine a search in plain English, and how to read what comes back. Give Scout your website and it returns a ranked list of YouTubers who already take sponsorships, with the evidence behind every match.
- [Introducing: Scout for Claude (MCP)](https://www.babbl-labs.com/blog/scout-claude-mcp): Scout now runs inside Claude. Find creators, research sponsorships, enrich contacts, and manage projects, all from the chat you already use.
- [Introducing: Live Search](https://www.babbl-labs.com/blog/scout-live-search): Scout now keeps searching for new creators while you sleep, and emails you when someone worth partnering with shows up.
- [Introducing: Email Outreach](https://www.babbl-labs.com/blog/scout-email-outreach): Scout can now find creator emails, draft your outreach, and track every send and reply, going from who? to hello in one chat.
- [Scout Reaches 50,000 Creators Listed](https://www.babbl-labs.com/blog/50-000-creators): Scout's YouTube creator index doubled in three weeks to 50,000 channels, including the niche creators most influencer databases miss. Search yours by niche, size, and sponsor history.
- [New in Scout: Creator Email Lookup](https://www.babbl-labs.com/blog/scout-creator-email-lookup): Scout can now pull verified business emails for the YouTube creators it finds. Build your shortlist, get the contacts, and start outreach without leaving the results table.
- [Meet Scout: Our YouTube Creator Research Agent (v1.1)](https://www.babbl-labs.com/blog/youtube-creator-research-agent-v1-1): Our YouTube creator research agent Scout is alive today. Ask it anything about any creator on YouTube, in plain English, and get vetted answers in seconds.
- [Introducing the YouTube Creator Research Agent (v1.0)](https://www.babbl-labs.com/blog/youtube-creator-research-agent-v1): Our v1.0 creator research agent for YouTube is live. Here's why we built it, what it does, and where it's going.

## Contact

- Email: ramsey@babbl.dev
- LinkedIn: https://www.linkedin.com/company/babbl-labs
- X: https://x.com/babbl_labs