Who Sponsors Beauty & Skincare YouTubers? 63+ Brands, Ranked (2026 Data)

We analyzed 3,765 videos from the 50 biggest beauty and skincare YouTubers. 15% of them were sponsored, totaling 113+ brand deals from more than 63 companies. The money is not where you would guess: the densest spenders are not the prestige makeup houses, but DTC skincare, K-beauty retailers, supplements, and a recurring set of non-beauty advertisers (telehealth, privacy tools, therapy apps, tech accessories) that quietly fund the category. Here is who is paying, and what it means if you are a brand or a creator.

Why beauty and skincare is the niche to watch

Beauty is one of the most commercially crowded corners of YouTube: the audience arrives with direct purchase intent ("is this worth it"), so an integration converts unusually well. That pulls in two very different buyers. Endemic brands (skincare DTC, K-beauty, makeup) compete for the same dermatologists and reviewers, while non-endemic advertisers (Zocdoc, BetterHelp, Incogni, Aura, CASETiFY) treat beauty channels as cheap, high-trust reach. The result is heavy churn at the top and a long tail of one-off deals, which is exactly the pattern a sponsor database should map.

The 50 channels we analyzed

We pulled the most recent ~80 uploads from each of the 50 largest beauty and skincare channels (as of June 2026) and checked every video for a paid sponsorship. The channels:

Abbey Yung · Alissa Ashley · Allie Glines · Beauty Within · Brad Mondo · Caroline Hirons · Cassandra Bankson · Christen Dominique · Desi Perkins · Doctorly · Dr Davin Lim · Dr Dray · Dr Sam Bunting · Dr. Shereene Idriss · Dr. Whitney Bowe · fatherkels · Gothamista · Hindash · Hyram · Jackie Aina · James Charles · James Welsh · Jamie Genevieve · jeffreestar · Jen Luv · Joan Kim · KathleenLights · Lab Muffin Beauty Science · Laura Lee · Liah Yoo · Lisa Eldridge · MAKEUP BY MARIO · Makeupshayla · Manny Mua · meejmuse · Mixed Makeup · Nadine Baggott · NikkieTutorials · PatrickStarrr · RawBeautyKristi · Robert Welsh · Roxxsaurus · Samantha Ravndahl · Simply Nailogical · Smokey Glow · Stephanie Lange · Susan Yara · Tati · The Budget Dermatologist · Wayne Goss

The brands sponsoring the most beauty & skincare creators

Ranked by total reach - the combined view count of each brand's sponsored videos in the window. "Creators" lists the channels that ran each brand; "Est. spend" is a modeled, reach-based figure (order of magnitude, not a quote).

Two patterns stand out. First, deal volume and reach diverge sharply. Zocdoc logged the most placements (16), but nearly all sit on a single high-frequency commentary channel (the "What's Up in Makeup" news format), so its audience reach lands below brands like Ouai and CASETiFY that ran fewer, far bigger videos. The more durable signal is cross-creator reach: CurrentBody (beauty devices), Ritual (supplements), and Sephora each ran across three different creators, the clearest sign of an active, repeatable program rather than one channel's house sponsor. Henson Shaving reaches ~1.5M off just two placements, consistent with its standing as one of the most disciplined creator-sponsorship operators on the platform.

What YouTube's own data hides

YouTube's "includes paid promotion" toggle is self-reported, and in beauty it is badly undercounted. Several of the biggest channels run constant sponsorships while disclosing almost none through YouTube's flag:

• Jamie Genevieve - 34 of her last 80 videos carried a sponsorship in our read; 0 carried YouTube's paid-promotion flag. Example: CBII CBD integration (108k views), no disclosure flag.
• Nadine Baggott - 24 sponsored, 0 flagged. Example: Beauty Pie placement, no flag.
• Caroline Hirons - 22 sponsored, 1 flagged.

A sponsor database built only on YouTube's self-disclosure would miss most of these deals. That is the entire argument for reading the video instead of trusting the toggle.

How to act on this

If you are a brand: this leaderboard is your competitive map. If you sell in any category above and you are not on it, a competitor already owns the creators your buyers trust. The move is to see exactly who your rivals sponsor, how often, and which high-fit channels are still unclaimed, before you brief an agency or pay a platform for follower-count estimates.

If you are a creator or manager: this is a warm pitch list. Every brand here is spending on beauty channels right now. Knowing who already pays your peers, at what cadence, turns a cold outreach email into a referenceable one.

Methodology

Based on 3,765 videos from the 50 biggest beauty and skincare YouTube channels, as of June 2026. We collected the ~80 most recent uploads per channel and flagged a video as sponsored when we could verify a paid placement from one of three signals: YouTube's "includes paid promotion" disclosure, an explicit sponsor read in the description, or a promo code tied to an outside brand. 571 of 3,765 videos (15%) qualified, totaling 113+ brand deals across 63+ companies. We removed each creator's own products, courses, collabs, and donation links (for example Holo Taco, Lunar Beauty, Vieve, and the Morphe x Jeffree Star line) so counts reflect outside brands only. Brand counts are floors, not ceilings. Reach is the combined view count of a brand's sponsored videos in our window; estimated spend is modeled from that reach at assumed creator-integration rates - an order-of-magnitude signal, not a quoted figure.

Find the creators for your brand

The rankings above are public. Verified creator contacts, rates, full multi-year sponsor histories, and the deals YouTube does not disclose are available to signed-in users.

See the full data. Pull the complete sponsor history - including undisclosed deals and creator contacts - for beauty, skincare, or any other niche. Sign up to get the full report at babbl-labs.com.