Scout Blog

Let Scout automatically manage your creator campaigns end-to-end.

194 of FanDuel's 199 paid YouTube videos this week ran on one podcast network. Here's the full board: 1,724 paid sponsorships across 172 brands.

Campaigns is here: every creator, every email, every stage, in one place. Plus a faster Scout.

Scout now tracks your creator campaign end-to-end: every email, reply, rate, and stage, without a spreadsheet.

Credits are gone, search got rebuilt, and every creator now has a Scout Score.

1,228 paid YouTube deals across 264 brands this week.

Credits are retired. Search is unlimited on every plan. You pay for two things now: unlocking a creator, and sending outreach.

Search rebuilt from the ground up, a real page for every creator, and a laundry list of upgrades. Start with a brief, your URL, or a list. Refine as you go.

A step-by-step walkthrough of how to claim your Scout creator profile. Takes about two minutes, and puts your rates, topics, and contact in front of brands actively searching for creators.

Good Good is the dream slot for golf brands. We used Scout to find 5 active golf channels under 250K subs making the same rounds-and-matches content, with real typical views for each.

The Talent Network is live, and Scout search just got a big upgrade.

Mint Mobile ran 9,327 YouTube sponsor placements across 991 creators worth 601.7M views, and commissioned less than a third of them. Three eras, a roster that looks nothing like a phone company's, and a country problem in the reach it bought.

YouTube's first open network of verified creators for brand sponsorships. Free for creators, zero fees, zero cuts, nothing exclusive.

New search lands in the next day or two, and something bigger this week.

We tracked 3,134 Quince sponsor reads across 1,019 YouTube creators. The biggest audiences weren't on fashion channels.

5 long-form interview shows under 150K subs that reach the same listener as The Diary of a CEO, with typical views and what each creator is talking about.

MKBHD's sponsor slots are built for flagship budgets. These 5 tech channels reach the same buyer, with real typical views and what each one promotes.

Creators are claiming their Scout profiles. Here's what that means for your next sponsorship.

Reach out to your first creator free. No credit card required.

Chime scaled to 10M+ Active Users through a YouTube creator program that started early, hit the niches its target market watches with volume, and doubled down after the IPO. 848 paid sponsor reads across 347 creators. Data-backed case study.

New this week: creator directory, live search by topic and location, redesigned profiles, and a free plan to try it.

Scout now shows who actually watches a creator (geo, gender, age) and how likely that audience is to buy, so you pick the creators your customer already trusts.

How Ground News went from 100K installs to the #1 news app on the App Store with 4,579 paid YouTube sponsor reads across 801 creators. Data-backed case study.

New this week: trust scores, audience demographics, and Scout remembers your session in Claude and ChatGPT.

Please stop running your creator program from Google Sheets. Upload your list and Scout turns it into a live table: matched channels, verified emails, past sponsors, and outreach, all in one place.

What to type, how to refine a search in plain English, and how to read what comes back. Give Scout your website and it returns a ranked list of YouTubers who already take sponsorships, with the evidence behind every match.

Scout now runs inside Claude. Find creators, research sponsorships, enrich contacts, and manage projects, all from the chat you already use.

Scout now keeps searching for new creators while you sleep, and emails you when someone worth partnering with shows up.

The complete 2026 guide to sponsoring YouTube creators. How to find them, read a sponsorship history, price a deal, write outreach, and avoid the mistakes that burn a first campaign. Built on 50+ operator interviews and the Babbl sponsorship corpus across 100,000+ channels.

We analyzed 4,236 videos from the 53 biggest parenting and family YouTubers. 17% were sponsored - at least 169 brand deals from 75+ companies. Here is the ranked list of who's paying.

We analyzed 4,090 videos from the 55 biggest gaming YouTubers. The result: 94+ verified brand placements from 36 companies - and a twist, because gaming's biggest names increasingly sponsor themselves.

Scout can now find creator emails, draft your outreach, and track every send and reply, going from who? to hello in one chat.

Scout's YouTube creator index doubled in three weeks to 50,000 channels, including the niche creators most influencer databases miss. Search yours by niche, size, and sponsor history.

We analyzed 3,445 videos from the 50 biggest crafting and DIY YouTubers. 46% were sponsored - at least 680 brand deals from 240+ companies. The craft-machine brands aren't the ones paying. Here is who is.

Scout can now pull verified business emails for the YouTube creators it finds. Build your shortlist, get the contacts, and start outreach without leaving the results table.

Our YouTube creator research agent Scout is alive today. Ask it anything about any creator on YouTube, in plain English, and get vetted answers in seconds.

We analyzed 3,863 videos from the 51 biggest productivity and study YouTubers. 380+ brand deals from 92 companies - and one brand sits on top of almost everyone. Here is who's paying.

We analyzed 3,765 videos from the 50 biggest beauty & skincare YouTubers. 15% were sponsored - 113+ brand deals from 63+ companies. Here is who's paying.

Our v1.0 creator research agent for YouTube is live. Here's why we built it, what it does, and where it's going.

We analyzed 3,227 videos across 44 of the biggest fitness YouTubers and found 10% were sponsored - surfacing 252 verified brand deals across 51 companies. Seed Health, Huel, and AG1 lead the board.

We analyzed 3,442 videos from the 45 biggest tech review YouTubers. 28% were sponsored - 337+ brand deals from 129+ companies. Privacy and VPN tools dominate. Here is the full ranked list.

We analyzed 1,438 videos from 18 AI YouTubers. 36% were sponsored. Here are the 60 AI YouTuber sponsors ranked by deal volume — 2026 data.

We analyzed 1,411 videos from the 20 biggest personal-finance YouTubers. 43% were sponsored - over 600 brand deals from 100+ companies. Here is the ranked list of who's paying.