Scout Blog
Research, data, and playbooks on YouTube creator partnerships straight from our sponsorship corpus.
How Ground News went from 100K installs to the #1 news app on the App Store with 4,579 paid YouTube sponsor reads across 801 creators. Data-backed case study.
New this week: trust scores, audience demographics, and Scout remembers your session in Claude and ChatGPT.
Please stop running your creator program from Google Sheets. Upload your list and Scout turns it into a live table: matched channels, verified emails, past sponsors, and outreach, all in one place.
What to type, how to refine a search in plain English, and how to read what comes back. Give Scout your website and it returns a ranked list of YouTubers who already take sponsorships, with the evidence behind every match.
Scout now runs inside Claude. Find creators, research sponsorships, enrich contacts, and manage projects, all from the chat you already use.
Scout now keeps searching for new creators while you sleep, and emails you when someone worth partnering with shows up.
The complete 2026 guide to sponsoring YouTube creators. How to find them, read a sponsorship history, price a deal, write outreach, and avoid the mistakes that burn a first campaign. Built on 50+ operator interviews and 2M+ indexed sponsorships.
We analyzed 4,236 videos from the 53 biggest parenting and family YouTubers. 17% were sponsored - at least 169 brand deals from 75+ companies. Here is the ranked list of who's paying.
We analyzed 4,090 videos from the 55 biggest gaming YouTubers. The result: 94+ verified brand placements from 36 companies - and a twist, because gaming's biggest names increasingly sponsor themselves.
Scout can now find creator emails, draft your outreach, and track every send and reply, going from who? to hello in one chat.
Scout's YouTube creator index doubled in three weeks to 50,000 channels, including the niche creators most influencer databases miss. Search yours by niche, size, and sponsor history.
We analyzed 3,445 videos from the 50 biggest crafting and DIY YouTubers. 46% were sponsored - at least 680 brand deals from 240+ companies. The craft-machine brands aren't the ones paying. Here is who is.
Scout can now pull verified business emails for the YouTube creators it finds. Build your shortlist, get the contacts, and start outreach without leaving the results table.
Our YouTube creator research agent Scout is alive today. Ask it anything about any creator on YouTube, in plain English, and get vetted answers in seconds.
We analyzed 3,863 videos from the 51 biggest productivity and study YouTubers. 380+ brand deals from 92 companies - and one brand sits on top of almost everyone. Here is who's paying.
We analyzed 3,765 videos from the 50 biggest beauty & skincare YouTubers. 15% were sponsored - 113+ brand deals from 63+ companies. Here is who's paying.
Our v1.0 creator research agent for YouTube is live. Here's why we built it, what it does, and where it's going.
We analyzed 3,227 videos across 44 of the biggest fitness YouTubers and found 10% were sponsored - surfacing 252 verified brand deals across 51 companies. Seed Health, Huel, and AG1 lead the board.
We analyzed 3,442 videos from the 45 biggest tech review YouTubers. 28% were sponsored - 337+ brand deals from 129+ companies. Privacy and VPN tools dominate. Here is the full ranked list.
We analyzed 1,438 videos from 18 AI YouTubers. 36% were sponsored. Here are the 60 AI YouTuber sponsors ranked by deal volume — 2026 data.
We analyzed 1,411 videos from the 20 biggest personal-finance YouTubers. 43% were sponsored - over 600 brand deals from 100+ companies. Here is the ranked list of who's paying.