Babbl Blog
Research, data, and playbooks on YouTube creator partnerships straight from our sponsorship corpus.
Our v1 creator research agent for YouTube is live. Here's why we built it, what it does, and where it's going.
We analyzed 3,227 videos across 44 of the biggest fitness YouTubers and found 10% were sponsored - surfacing 252 verified brand deals across 51 companies. Seed Health, Huel, and AG1 lead the board.
We analyzed 3,442 videos from the 45 biggest tech review YouTubers. 28% were sponsored - 337+ brand deals from 129+ companies. Privacy and VPN tools dominate. Here is the full ranked list.
We analyzed 1,438 videos from the 18 biggest AI-focused YouTubers. 36% were sponsored - 160+ brand deals from nearly 60 companies. Here is the ranked list of who's paying.
We analyzed 1,411 videos from the 20 biggest personal-finance YouTubers. 43% were sponsored - over 600 brand deals from 100+ companies. Here is the ranked list of who's paying.