Babbl Blog
Research, data, and playbooks on YouTube creator partnerships straight from our sponsorship corpus.
We analyzed 3,445 videos from the 50 biggest crafting and DIY YouTubers. 46% were sponsored - at least 680 brand deals from 240+ companies. The craft-machine brands aren't the ones paying. Here is who is.
Scout can now pull verified business emails for the YouTube creators it finds. Build your shortlist, get the contacts, and start outreach without leaving the results table.
Our YouTube creator research agent Scout is alive today. Ask it anything about any creator on YouTube, in plain English, and get vetted answers in seconds.
We analyzed 3,863 videos from the 51 biggest productivity and study YouTubers. 380+ brand deals from 92 companies - and one brand sits on top of almost everyone. Here is who's paying.
We analyzed 3,765 videos from the 50 biggest beauty & skincare YouTubers. 15% were sponsored - 113+ brand deals from 63+ companies. Here is who's paying.
Our v1.0 creator research agent for YouTube is live. Here's why we built it, what it does, and where it's going.
We analyzed 3,227 videos across 44 of the biggest fitness YouTubers and found 10% were sponsored - surfacing 252 verified brand deals across 51 companies. Seed Health, Huel, and AG1 lead the board.
We analyzed 3,442 videos from the 45 biggest tech review YouTubers. 28% were sponsored - 337+ brand deals from 129+ companies. Privacy and VPN tools dominate. Here is the full ranked list.
We analyzed 1,438 videos from 18 AI YouTubers. 36% were sponsored. Here are the 60 AI YouTuber sponsors ranked by deal volume — 2026 data.
We analyzed 1,411 videos from the 20 biggest personal-finance YouTubers. 43% were sponsored - over 600 brand deals from 100+ companies. Here is the ranked list of who's paying.