Weekly Scout Updates (Sep 5 to 12)

Here's the running changelog of what shipped in Scout this week.

What's New

• Creator trust scores. Open any creator profile and see a breakdown of how much trust they convey from their audience. Scout weighs things like view-through rate, comment section engagement, and more. Verified creators carry a scoring boost, and we moved audience and sponsor scoring server side so a creator scores the same everywhere you see them.
• Creator audience demographics. You can now search and filter creators by who actually watches their content. Slice by age, gender, and location, right from the grid the same way you reveal an email.
• Scout remembers your session in Claude and ChatGPT. Run Scout inside a connector and it keeps your last result set and the filters behind it, so a follow-up picks up the channels you were just looking at instead of starting cold.
• Upload a list and let Scout expand it. Bring a list of channels and Scout adds a Recommended set of similar creators alongside it, so one upload becomes a starting point instead of a dead end. New to uploading? Start with the Scout user guide for creator programs.
• Add and edit your own columns. Select creators across any column and act on the whole set at once, and your grid layout now saves per result set instead of resetting on reload. More on the upload-first workflow this builds on: Replace Spreadsheets with Scout.
• Fixed outreach metrics calculations. Opens now count distinct openers instead of total impressions, and reply and open rates divide by the threads you actually emailed. Background on how outreach runs inside Scout: Introducing: Email Outreach.

More Soon

That's the week. If any of this is what you were waiting for, or if it isn't, tell us what you want next. That's the part we like most.

New to Scout? Get your first 100 creators free. Describe your customer, drop in your brand URL, or upload a creator list, and Scout finds your brand's best creators on YouTube.

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Cheers,
Sam