Which Brands Sponsor YouTube Creators?

These are the brands we have observed paying YouTube creators for sponsorships, drawn from paid placements detected in the videos themselves. Open any brand to see the creators it has worked with, how often, in which niches, and how recently.

Updated July 31, 2026

Brands tracked
9
Creators sponsored
364+
Sponsorships
655+

Every Brand We Track

Ranked by how many creators each brand has paid.

9 brands
  1. BetterHelpmostly lifestyle & relationships
  2. Squarespacemostly art & design
  3. Amazonmostly technology & software
  4. Skillsharemostly art & design
  5. Incognimostly news & politics
  6. Zocdocmostly film & tv
  7. Blueprint AImostly art & design
  8. Afterpaymostly art & design
  9. Apple Paymostly art & design

How We Know This

Each brand here has been observed paying at least five distinct YouTube creators. We count dedicated videos and integrated reads, detected from the video itself; affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

Every count is a lower bound. Detection finds the sponsorships it finds, so the real figure for any brand is at or above what we show. Dataset last updated July 31, 2026.

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Brand Sponsorships: Common Questions

  • By number of distinct creators paid, the most active YouTube sponsors we track are BetterHelp, Squarespace, Skillshare, Incogni, Factor, Zocdoc and NordVPN. Each brand page lists the creators we have observed it sponsoring, ranked by how many sponsored videos they ran.

  • We count paid placements only, either a dedicated video or an integrated read, detected from the video itself rather than inferred from a description. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

  • A brand gets a page once we have observed it paying at least five distinct YouTube creators. Below that the picture is too thin to be useful, and publishing it would mean pages that say almost nothing.

  • No, and they are not meant to be. Every figure is a lower bound: we show the sponsorships our detection found, so the real number for any brand is at or above what you see. That is why counts carry a plus sign.

  • Yes. Scout takes a description of what you sell and returns a ranked shortlist of YouTube creators whose audience buys it, with sponsor history, estimated rates and verified emails. Your first 100 creators are free.