Which YouTube Channels Does Mattel Sponsor?

Mattel.comUpdated July 31, 2026

Mattel has sponsored at least 5 YouTube creators across 6 videos in the last 12 months, concentrated in technology & software and entertainment & comedy, plus 2 other niches. Those recent videos have drawn roughly 998K views, and the most recent Mattel sponsorship we observed ran in Jul 2026.

Last 12 months

Creators sponsored
5+
5+ all time
Sponsored videos
6+
6+ all time
Combined views
998K+
998K+ all time
Most recent
Jul 2026
first seen Jun 2026

Creators Mattel Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    WVFRM PodcastTechnology & Software

    A tech podcast for the gadget lovers and tech heads among us from the mind of Marques Brownlee, better known as…

  2. 2
    Unsubscribe PodcastEntertainment & Comedy

    Welcome to the Unsubscribe Podcast with Eli Doubletap, Brandon Herrera, Donut Operator & The Fat Electrician!Check…

  3. 3
    Curt JaimungalScience

    Exploring theoretical physics, consciousness, philosophy, AI, and God in a technical manner. Visit…

  4. 4
    This Week in TechTechnology & Software

    This Week in Tech is the top-ranked flagship tech podcast from TWiT.tv. Every Sunday, Leo Laporte and a roundtable…

  5. 5
    The Retro Hour (Retro Gaming Podcast)Gaming

    The Retro Hour Podcast is a weekly retro gaming podcast that has been running since 2016. Join hosts Dan Wood, Ravi…

How Mattel Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
218s
Median sponsor segment
Typical video length
114 min
Median host upload
Integrated reads
100%
6 integrated · 0 dedicated

Measured from the sponsor segment in each Mattel video, not estimated from the description.

What Niches Does Mattel Sponsor?

Where Mattel’s creators concentrate, by primary channel topic.

  • Technology & Software2 (40%)
  • Entertainment & Comedy1 (20%)
  • Gaming1 (20%)
  • Science1 (20%)
  • Niche distribution of the YouTube creators Mattel has sponsored.

How We Know This

This page is built from 6 paid Mattel sponsorships observed across 5 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal Mattel has ever run. Dataset last updated July 31, 2026.

Top Mattel Sponsorships

The best-performing sponsored uploads we have on file, by views.

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Mattel Sponsorships: Common Questions

  • We have observed Mattel sponsoring at least 5 YouTube creators across 6 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent Mattel creators are WVFRM Podcast, Unsubscribe Podcast, Curt Jaimungal, This Week in Tech, The Retro Hour (Retro Gaming Podcast). The full list on this page is ranked the same way.

  • Mattel's sponsorships concentrate in technology & software, entertainment & comedy and gaming, plus 1 other niche. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent Mattel sponsorship in our dataset ran in Jul 2026. This page is regenerated as new sponsorships are detected.