Privacy Policy

Babbl Labs, Inc. (“we,” “us,” or “our”) operates two product lines under the unified Babbl Labs brand at babbl-labs.com:

• YTSponsorDB: an AI-powered creator partnerships agent that helps brands, agencies, and influencer marketers discover and evaluate YouTube creators for sponsorship campaigns. Delivered via a self-serve web application and an MCP plug-in for Claude and ChatGPT.
• Babbl Labs Data Infrastructure: structured YouTube data products (Tripwire, TranscriptDB, SponsorDB, Livewire) sold to institutional clients including hedge funds, research firms, PR/communications platforms, and AI laboratories.

This Privacy Policy explains how we collect, use, disclose, and protect information across both product lines. It applies to all visitors to babbl-labs.com, registered users of our self-serve products, enterprise clients, and individuals whose publicly available content is processed by our data pipeline.

In this Policy, “personal information” includes any information that identifies, relates to, describes, or is reasonably capable of being associated with a particular individual, including terms such as “personal data” and “personally identifiable information” as used under applicable privacy laws.

1. Information We Collect

We collect information in two ways: (a) directly from individuals who use our website or products, and (b) from publicly available sources as part of our data processing pipeline.

Information You Provide Directly

When you create an account, subscribe to a plan, or contact us, we may collect:

• Account registration data: name, email address, company name, and password.
• Billing and payment information: payment card details or other payment data, processed by our third-party payment processor. We do not store raw card numbers on our systems.
• Profile and campaign data: information you provide when configuring a search or campaign, such as brand name, target creator categories, and competitor references.
• Communications: messages you send us via email or support channels.

Information Collected Automatically

When you visit babbl-labs.com or use our web application or MCP plug-in, we automatically collect:

• Usage data: pages visited, features used, search queries submitted, credits consumed, and actions taken within the product.
• Device and browser information: IP address, browser type, operating system, and referring URL.
• Cookies and similar technologies: session identifiers and preference cookies. See the Cookies section for details.
• Query data: when you use the YTSponsorDB MCP plug-in via Claude or ChatGPT, the queries you submit and the results returned are processed through our systems. Note that Anthropic (Claude) and OpenAI (ChatGPT) are independent platforms with their own privacy policies; we are not responsible for how they handle data on their end.

Publicly Available Content We Process

Our data pipeline ingests and processes information that content creators have voluntarily made publicly available on YouTube and, as our products expand, other platforms including X (formerly Twitter) and Instagram. This includes:

• Public video content, transcripts, and metadata openly accessible to any internet user.
• Public channel information: channel names, usernames, subscriber counts, engagement metrics, and other information creators have chosen to publish.
• Publicly visible sponsorship and brand partnership signals extracted from video content.
• Creator contact information: where publicly listed (e.g., on a channel’s About page or publicly visible social profiles). When our product delivers a validated email address or social handle as a result to a subscribing user, that contact information is sourced from publicly accessible sources. Individuals may exercise rights over this information as described in the Your Rights section.

We do not access private, restricted, or authenticated-only content on any platform.

2. Legal Basis for Processing

We process personal information on the following legal bases:

• Legitimate interest: processing publicly available creator and content data to provide market intelligence and creator discovery services.
• Contractual necessity: processing account, billing, and usage data to deliver the services you have subscribed to.
• Consent: where required by applicable law, such as for non-essential cookies.
• Legal obligation: where processing is required to meet compliance, financial, or regulatory obligations.

We process all data in compliance with the Terms of Service of the platforms from which we source public content, including YouTube’s Terms of Service and API Terms of Service.

3. How We Use Personal Information

Delivering Our Products

• Operating and maintaining your account and subscription (Free, Starter $29/mo, Pro $129/mo, Scale $399/mo, or enterprise).
• Processing credits and billing under your chosen plan.
• Running creator discovery, enrichment, and sponsorship intelligence searches on your behalf.
• Delivering results through our web application or MCP plug-in.

Data Infrastructure Products

• Providing structured YouTube data feeds, transcripts, and analytics to institutional clients via API, S3, Snowflake, or direct delivery.
• Fulfilling contractual obligations to enterprise data clients.

General Business Operations

• Sending product updates, billing notices, and support communications.
• Improving our analytical methodologies, search quality, and product features.
• Enforcing our Terms of Service and protecting against fraud or abuse.
• Meeting legal, financial, and compliance requirements.
• Defending our legal rights.

4. Data Disclosure

We may share information in the following circumstances:

• Service providers: third parties that assist with payment processing, cloud infrastructure, analytics, and email delivery. These providers are contractually bound to use data only to provide services to us.
• AI platform integrations: when you use our MCP plug-in via Claude or ChatGPT, query data is transmitted to and processed by Anthropic or OpenAI respectively under their own terms. We do not control how those platforms handle data they receive.
• Subscribing users (creator data): validated creator emails and social handles are delivered to subscribing users as a product output under our Terms of Service.
• Enterprise data clients: aggregated datasets and structured outputs are delivered to clients who purchase our data infrastructure products.
• Legal authorities: if required by law, court order, or valid legal process, or to protect the safety, rights, or property of Babbl Labs or others.
• Business transactions: in connection with a merger, acquisition, or asset sale. Any successor entity will be required to honor this Privacy Policy or provide advance notice of material changes.

We do not sell personal information to third parties for their own marketing purposes.

5. Cookies and Tracking Technologies

We use cookies and similar technologies on babbl-labs.com and our web application for the following purposes:

• Essential cookies: required for the site to function, including session management and authentication.
• Preference cookies: to remember your settings.
• Analytics cookies: to understand how visitors use our site and product, used in aggregate to improve our services.

You can control cookie preferences through your browser settings. Disabling essential cookies may impair product functionality. Where consent is required by applicable law, we will request it before setting non-essential cookies.

6. Third-Party AI Platform Integrations

Our YTSponsorDB MCP plug-in is available as a custom connector for Claude (Anthropic) and ChatGPT (OpenAI). When you use these integrations:

• Queries you submit are transmitted to Anthropic’s or OpenAI’s infrastructure in addition to our own systems.
• Results returned by our data pipeline may be displayed within those AI chat interfaces.
• Anthropic and OpenAI each operate as independent data controllers subject to their own privacy policies. We are not responsible for their data practices.

We recommend reviewing the privacy policy of the AI platform you use in conjunction with our product.

7. Data Security

We maintain appropriate technical and organizational security measures to protect the information we process, including:

• Encrypted data storage and transmission (TLS in transit; encryption at rest).
• Access controls limiting data access to authorized personnel.
• Regular security assessments and employee training.

No method of transmission over the internet or electronic storage is completely secure. While we apply commercially reasonable safeguards, we cannot guarantee absolute security.

8. Data Retention

We retain information for as long as necessary to fulfill the purposes described in this Policy:

• Account data: retained for the duration of your subscription and a reasonable period thereafter to meet legal and financial obligations.
• Billing records: retained as required by applicable tax and financial regulations.
• Usage and query data: retained for a period sufficient to support product improvement, security monitoring, and dispute resolution.
• Publicly sourced creator and content data: retained in accordance with client contractual requirements, legal obligations, and ongoing research value. Updated as source platforms are re-processed.

When retention is no longer necessary, we securely delete or anonymize the information.

9. Your Rights

Account Users

If you have created a Babbl Labs account, you may:

• Access and update your account information at any time through your account settings.
• Request deletion of your account and associated personal data by contacting us at team@babbl.dev. Deletion of your account does not affect publicly available information on third-party platforms.
• Opt out of non-essential marketing communications using the unsubscribe link in any email we send.

Rights Regarding Publicly Sourced Creator Data

Even though we process publicly available information, individuals may have rights under applicable privacy laws. If your publicly shared content on YouTube or other platforms has been processed by our systems, you may request:

• Information about what public data of yours we may have processed.
• Correction of inaccurate information in our systems.
• Deletion of your information from our systems. This does not affect the public availability of such information on the original platforms.
• Objection to our processing of your public information.

How to Exercise Your Rights

Contact us at team@babbl.devwith “Privacy Rights Request” in the subject line. Please include your name, email address, and (for creator data requests) your YouTube channel name and URL or other platform identifier. We will respond to verifiable requests within 30 days or as required by applicable law.

10. International Data Transfers

Your information is processed at our operating offices and by our service providers, which may be located in jurisdictions other than your own. By using our services, you acknowledge that your information may be transferred to and maintained on servers outside your state, province, country, or other governmental jurisdiction where data protection laws may differ. We take steps to ensure that such transfers comply with applicable law.

11. Platform Policy Compliance

We adhere to the Terms of Service and API Terms of Service of the platforms from which we source public data, currently including YouTube. As we expand our pipeline to additional platforms (including X/Twitter and Instagram), we will ensure compliance with those platforms’ applicable policies. Our use of public information respects the limitations set by each platform.

12. Children’s Privacy

Our products are intended for business users and are not directed at children under the age of 18. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected such information, please contact us at team@babbl.dev and we will promptly delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, product offerings, or legal requirements. We will post the updated Policy on babbl-labs.com with a new effective date. For material changes, we will provide additional notice (such as an email to registered users) where required by applicable law. Continued use of our services after the effective date constitutes acceptance of the updated Policy.

14. Compliance Oversight

Our CEO oversees our privacy compliance program, including periodic reviews with legal counsel to ensure adherence to applicable laws and platform requirements.

15. Contact Us

For questions, concerns, or requests relating to this Privacy Policy or our data practices:

Babbl Labs, Inc.
Attn: Data Compliance Team
1317 Marshall St NE, Minneapolis, MN 55413
Email: team@babbl.dev
Phone: +1 (507) 369-3443