Usage rights / whitelisting
If you rerun the creator's content as your own paid ads, expect a +20–30% premium on top of the base rate.
YouTube Sponsorship Price Calculator
Estimate a fair price for sponsoring any YouTube creator. Built on a CPM model and adjusted for niche, format, channel size, and deal length.
Not subscribers — the typical view count of the channel's last 10 long-form uploads.
1K5M
Estimated fair price
$3,000 – $5,100
per integrated video
150,000 avg views × $45 effective CPM (Consumer tech / gadgets) × integrated format
Consumer commands ~1.5x CPM
How the estimate works
We anchor on CPM (cost per 1,000 views) rather than subscriber count, because views predict real pricing far better. Price = (avg views ÷ 1,000) × $30 base CPM, then adjusted by niche, format, channel tier, engagement, and deal size. We show a range, not a point number — real deals move with negotiation, exclusivity, and usage rights.
Why niche matters most
Niche is the biggest lever. Finance and B2B channels command 2–3x the baseline CPM because their audiences convert on high-value products; entertainment runs well below baseline. That's why two channels with identical views can be priced very differently.
These are industry benchmarks. Babbl Labs tracks which brands actually sponsored channels like this and what the competitive set really paid.
See real creator deal historyThe calculator covers the big levers. These factors also swing real deals and are worth raising in negotiation:
Category exclusivity
Locking a creator out of working with your competitors typically adds +10–25%, depending on the window.
Audience geography
A non-US-majority audience usually prices 20–40% lower for US brands. US-heavy audiences hold full value.
Stop Guessing What Creators Cost.
Benchmarks get you close. YTSponsorDB shows the real deals — who sponsored a channel, how often, and the competitive set's actual activity.
No credit card required. 1,500+ creator deals already facilitated.