Meet Scout, your creator marketing agent.

Who Scout is for

Founders, heads of growth, and marketing leads at brands with no dedicated influencer marketing hire. You are running the channel alongside eight other things, you have somewhere between a few thousand and a few tens of thousands of dollars to test with, and you do not have three weeks to spend building a shortlist in a spreadsheet. That is who we built this for, and it is who uses it.

What Scout does

Scout takes a creator program from an idea to live videos, in the order the work actually happens.

• Finds the creators. Say what you sell in plain English, or paste your website. Scout ranks creators on whether their viewers buy your kind of product, not on subscriber count, and shows the reasoning behind every pick. Start with creator search.
• Shows you who has paid them. Every channel carries its sponsorship history: which brands ran with them, how often, and when it stopped. That is the difference between a list and a buying decision, and it is why we track competitors too.
• Sends the outreach. Verified contacts, a drafted first email per creator, sent from your own domain with follow-ups handled. Outreach through Scout averages a 31% reply rate against roughly 5% for cold email. See outreach.
• Or we run the whole thing. If you would rather hand it over, our team sources, negotiates, briefs, and reports on the campaign end to end. That is full service.

What Scout is built on

The hard part is not listing channels, it is knowing who actually gets paid. YouTube’s own API cannot tell you that, and creators routinely run sponsored videos with no disclosure flag. So we read the videos themselves: our pipeline crawls, transcribes, and enriches public YouTube at scale, extracting sponsor mentions, ad reads, audience signals, and topic tags. That corpus, 100,000+ channels and more than two million sponsorships across five years, is what every Scout recommendation stands on.

Who we are

Babbl Labs, Inc. is a small team in Minneapolis. The founders previously built Uptrends AI, which reached 25K+ users before its 2025 sale. The same pipeline also powers YouTube social listening for research and comms teams, and connects to Claude or ChatGPT through our MCP connector.