Which YouTube Channels Does Shopify Sponsor?

Shopify.comUpdated July 31, 2026

Shopify has sponsored at least 24 YouTube creators across 50 videos in the last 12 months, concentrated in entertainment & comedy and technology & software, plus 13 other niches. Across our full record, going back to Sep 2022, that rises to 30 creators and 62 sponsored videos. Those recent videos have drawn roughly 16.1M views, and the most recent Shopify sponsorship we observed ran in Jul 2026.

Last 12 months

Creators sponsored
24+
30+ all time
Sponsored videos
50+
62+ all time
Combined views
16.1M+
275M+ all time
Most recent
Jul 2026
first seen Sep 2022

Creators Shopify Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    Zane and Heath: UNFILTEREDEntertainment & Comedy

    Share your videos with friends, family, and the world

  2. 2
    WVFRM PodcastTechnology & Software

    A tech podcast for the gadget lovers and tech heads among us from the mind of Marques Brownlee, better known as…

  3. 3
    Smart Home InsiderTechnology & Software

    Smart Insider is the home to all AppleInsider's Smart Home-themed content. Join us for weekly installments of the…

  4. 4
    Lawyer You KnowNews & Politics

    Everyone knows there are too many lawyers, but there are not a lot of people who personally know a lawyer. So I am…

  5. 5
    Yes TheoryTravel

    We believe that life's greatest moments and deepest connections exist outside your comfort zone.Brand Partnerships…

  6. 6
    The Fighter and The KidSports

    The Fighter and The Kid Official YouTube Channel

  7. 7
    This Week in TechTechnology & Software

    This Week in Tech is the top-ranked flagship tech podcast from TWiT.tv. Every Sunday, Leo Laporte and a roundtable…

  8. 8
    Beast ReactsAutos & Vehicles

    SUBSCRIBE FOR A COOKIE

  9. 9
    Ryan TrahanEntertainment & Comedy

    just a guyInstagram: @ryantrahanBusiness inquiries: hi@trahan.co

  10. 10
    GlarsesTechnology & Software

    comedy channel disguised as a tech channel

How Shopify Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
76s
Median sponsor segment
Typical video length
67 min
Median host upload
Integrated reads
97%
60 integrated · 2 dedicated

Measured from the sponsor segment in each Shopify video, not estimated from the description.

Is Shopify Sponsoring More Or Less?

Share of all tracked YouTube sponsorships, year by year.

2.8%
2022
1.5%
2023
0.2%
2024
0.4%
2025
1.0%
2026
Each bar is Shopify’s share of every paid YouTube sponsorship we tracked that year, not a raw count. Our coverage grows year on year, so raw counts would rise for every brand; share is what shows whether a brand is actually gaining or losing ground.

What Niches Does Shopify Sponsor?

Where Shopify’s creators concentrate, by primary channel topic.

  • Entertainment & Comedy6 (16%)
  • Technology & Software6 (16%)
  • News & Politics5 (13%)
  • Art & Design3 (8%)
  • Business & Entrepreneurship3 (8%)
  • Autos & Vehicles2 (5%)
  • Education2 (5%)
  • Outdoors & Nature2 (5%)
  • Science2 (5%)
  • Sports2 (5%)
  • Niche distribution of the YouTube creators Shopify has sponsored.

How We Know This

This page is built from 62 paid Shopify sponsorships observed across 30 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal Shopify has ever run. Dataset last updated July 31, 2026.

Top Shopify Sponsorships

The best-performing sponsored uploads we have on file, by views.

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Shopify Sponsorships: Common Questions

  • We have observed Shopify sponsoring at least 30 YouTube creators across 62 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent Shopify creators are Zane and Heath: UNFILTERED, WVFRM Podcast, Smart Home Insider, Lawyer You Know, Yes Theory. The full list on this page is ranked the same way.

  • Shopify's sponsorships concentrate in entertainment & comedy, technology & software and news & politics, plus 12 other niches. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent Shopify sponsorship in our dataset ran in Jul 2026. This page is regenerated as new sponsorships are detected.