Which YouTube Channels Does Amazon Sponsor?

Amazon.comUpdated July 31, 2026

Amazon has sponsored at least 46 YouTube creators across 58 videos in the last 12 months, concentrated in technology & software and home & diy, plus 17 other niches. Across our full record, going back to Jun 2019, that rises to 58 creators and 74 sponsored videos. Those recent videos have drawn roughly 14.5M views, and the most recent Amazon sponsorship we observed ran in Jul 2026.

Last 12 months

Creators sponsored
46+
58+ all time
Sponsored videos
58+
74+ all time
Combined views
14.5M+
43.8M+ all time
Most recent
Jul 2026
first seen Jun 2019

Creators Amazon Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    Ellen KelleyEducation

    Hi! My name is Ellen and I make videos here on YouTube about studying, stationery, productivity, organization…

  2. 2
    Natural Cures SecretHealth & Fitness

    "Natural Cures Secret" is a online video resource about health, wellness, beauty tips and product review for people…

  3. 3
    OriginaldoBoTechnology & Software

    My name is Ken Dono but everyone knows me as OriginaldoBo. I’m a professional drone pilot, videographer and…

  4. 4
    Tommy GNews & Politics

    My mission is to give you inside access to hard to reach people, places, and situations - ranging from gang leaders…

  5. 5
    New RockstarsFilm & TV

    Hosts Erik Voss and Jessica Clemons break down movies & shows from Marvel, Star Wars, DC, Godzilla, Game of…

  6. 6
    CaspianReportNews & Politics

    We try to make sense of an increasingly complicated world by cutting through the noise and analysing geopolitical…

  7. 7
    NerdECrafterArt & Design

    On this channel, we test out the internet's weirdest trends in the art world, and collectibles! Welcome to the Salt…

  8. 8
    Luke MianiAutos & Vehicles

    I make videos about computers that people watch. You should watch them also. For business inquiries email us at…

  9. 9
    PC BuilderGaming

    Want to have fun and get the best price to performance in your PC Build? From new builders to pros, you've come to…

  10. 10
    Printer InsiderTechnology & Software

    If you're tired of scouring the internet for reviews and comparisons of printers, then look no further than this…

How Amazon Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
63s
Median sponsor segment
Typical video length
16 min
Median host upload
Integrated reads
95%
70 integrated · 4 dedicated

Measured from the sponsor segment in each Amazon video, not estimated from the description.

Is Amazon Sponsoring More Or Less?

Share of all tracked YouTube sponsorships, year by year.

2.6%
2019
7.6%
2020
1.3%
2021
1.1%
2022
0.4%
2023
0.6%
2024
0.7%
2025
1.1%
2026
Each bar is Amazon’s share of every paid YouTube sponsorship we tracked that year, not a raw count. Our coverage grows year on year, so raw counts would rise for every brand; share is what shows whether a brand is actually gaining or losing ground.

What Niches Does Amazon Sponsor?

Where Amazon’s creators concentrate, by primary channel topic.

  • Technology & Software22 (33%)
  • Home & DIY6 (9%)
  • Autos & Vehicles5 (7%)
  • Film & TV5 (7%)
  • News & Politics5 (7%)
  • Business & Entrepreneurship3 (4%)
  • Art & Design3 (4%)
  • Gaming2 (3%)
  • Science2 (3%)
  • Education2 (3%)
  • Niche distribution of the YouTube creators Amazon has sponsored.

How We Know This

This page is built from 74 paid Amazon sponsorships observed across 58 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal Amazon has ever run. Dataset last updated July 31, 2026.

Top Amazon Sponsorships

The best-performing sponsored uploads we have on file, by views.

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Amazon Sponsorships: Common Questions

  • We have observed Amazon sponsoring at least 58 YouTube creators across 74 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent Amazon creators are Ellen Kelley, Natural Cures Secret, OriginaldoBo, Tommy G, New Rockstars. The full list on this page is ranked the same way.

  • Amazon's sponsorships concentrate in technology & software, home & diy and autos & vehicles, plus 16 other niches. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent Amazon sponsorship in our dataset ran in Jul 2026. This page is regenerated as new sponsorships are detected.