Which YouTube Channels Does Google Sponsor?

Google.comUpdated July 31, 2026

Google has sponsored at least 11 YouTube creators across 30 videos in the last 12 months, concentrated in technology & software and news & politics, plus 8 other niches. Across our full record, going back to Jan 2022, that rises to 16 creators and 35 sponsored videos. Those recent videos have drawn roughly 3.6M views, and the most recent Google sponsorship we observed ran in Jul 2026.

Last 12 months

Creators sponsored
11+
16+ all time
Sponsored videos
30+
35+ all time
Combined views
3.6M+
15.6M+ all time
Most recent
Jul 2026
first seen Jan 2022

Creators Google Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    mapsinanutshellEducation

    maps.in a nutshell🗺

  2. 2
    This Week in TechTechnology & Software

    This Week in Tech is the top-ranked flagship tech podcast from TWiT.tv. Every Sunday, Leo Laporte and a roundtable…

  3. 3
    PhoneBuffTechnology & Software

    It's not official until it's done #phonebuffstyle! Business Inquiries david@phonebuff.com

  4. 4
    Flash BytesTechnology & Software

    The ideas, script and drawings are all my own. I am a real person and you’re hearing my real voice (yes, I am…

  5. 5
    Ryan TrahanOutdoors & Nature

    just a guyInstagram: @ryantrahanBusiness inquiries: hi@trahan.co

  6. 6
    Marcus HouseScience

    Hey hey! My name is Marcus House and I like space stuff. I hope to help you like space stuff too assuming you don't…

  7. 7
    Tech With TimTechnology & Software

    I'm Tim, a self-taught developer & entrepreneur who brings you educational tech content without the fluff and…

  8. 8
    CaspianReportNews & Politics

    We try to make sense of an increasingly complicated world by cutting through the noise and analysing geopolitical…

  9. 9
    Brian Sutterer MDSports

    Are you a sports fan? Ever wonder about what is going on when they discuss different injuries? This channel is all…

  10. 10
    crinGaming

    games, programming, cybersecurity and anime

How Google Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
77s
Median sponsor segment
Typical video length
13 min
Median host upload
Integrated reads
63%
22 integrated · 13 dedicated

Measured from the sponsor segment in each Google video, not estimated from the description.

Is Google Sponsoring More Or Less?

Share of all tracked YouTube sponsorships, year by year.

0.6%
2022
0.4%
2023
0.6%
2024
0.2%
2025
0.6%
2026
Each bar is Google’s share of every paid YouTube sponsorship we tracked that year, not a raw count. Our coverage grows year on year, so raw counts would rise for every brand; share is what shows whether a brand is actually gaining or losing ground.

What Niches Does Google Sponsor?

Where Google’s creators concentrate, by primary channel topic.

  • Technology & Software7 (39%)
  • News & Politics3 (17%)
  • Autos & Vehicles1 (6%)
  • Business & Entrepreneurship1 (6%)
  • Education1 (6%)
  • Gaming1 (6%)
  • Lifestyle & Relationships1 (6%)
  • Outdoors & Nature1 (6%)
  • Science1 (6%)
  • Sports1 (6%)
  • Niche distribution of the YouTube creators Google has sponsored.

How We Know This

This page is built from 35 paid Google sponsorships observed across 16 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal Google has ever run. Dataset last updated July 31, 2026.

Top Google Sponsorships

The best-performing sponsored uploads we have on file, by views.

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Google Sponsorships: Common Questions

  • We have observed Google sponsoring at least 16 YouTube creators across 35 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent Google creators are mapsinanutshell, This Week in Tech, PhoneBuff, Flash Bytes, Ryan Trahan. The full list on this page is ranked the same way.

  • Google's sponsorships concentrate in technology & software, news & politics and autos & vehicles, plus 7 other niches. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent Google sponsorship in our dataset ran in Jul 2026. This page is regenerated as new sponsorships are detected.