Which YouTube Channels Does Apple Sponsor?

Apple.comUpdated July 31, 2026

Apple has sponsored at least 19 YouTube creators across 21 videos in the last 12 months, concentrated in technology & software and autos & vehicles, plus 10 other niches. Across our full record, going back to Mar 2020, that rises to 24 creators and 27 sponsored videos. Those recent videos have drawn roughly 3.2M views, and the most recent Apple sponsorship we observed ran in Jul 2026.

Last 12 months

Creators sponsored
19+
24+ all time
Sponsored videos
21+
27+ all time
Combined views
3.2M+
9.9M+ all time
Most recent
Jul 2026
first seen Mar 2020

Creators Apple Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    VectorTechnology & Software

    Apple and personal technology. What they're doing, what they're going to be doing, and most importantly — why.New…

  2. 2
    Hardware UnboxedTechnology & Software

    We test the latest and greatest PC hardware and games on release day so you can get the scoop!

  3. 3
    This Week in TechNews & Politics

    This Week in Tech is the top-ranked flagship tech podcast from TWiT.tv. Every Sunday, Leo Laporte and a roundtable…

  4. 4
    MrwhosethebossHealth & Fitness

    Let's become the Greatest Tech Community on the Planet 🌍I'm Arun Maini and I'm on a mission to make the most FUN…

  5. 5
    TAETROMusic

    TAETRO | live performances, tutorials, soundpacks and more!

  6. 6
    Pypah's ArtArt & Design

    🌷 UK based Portuguese Artist📚 Author of “Draw Amazing Faces”✍🏼 Don’t miss future course openings…

  7. 7
    TechJoyceAutos & Vehicles

    Share your videos with friends, family, and the world

  8. 8
    NEVER TOO SMALLHome & DIY

    Never Too Small is a video channel dedicated to small footprint design and living; featuring award-winning…

  9. 9
    PhoneBuffTechnology & Software

    It's not official until it's done #phonebuffstyle! Business Inquiries david@phonebuff.com

  10. 10
    KeerthiFinance & Investing

    Made of scars, dreams, and too much fire to be tamed. Nishchala Tattvam, Jeevan Muktihi✨

How Apple Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
81s
Median sponsor segment
Typical video length
19 min
Median host upload
Integrated reads
93%
25 integrated · 2 dedicated

Measured from the sponsor segment in each Apple video, not estimated from the description.

Is Apple Sponsoring More Or Less?

Share of all tracked YouTube sponsorships, year by year.

2.5%
2020
0.6%
2021
0.4%
2023
0.4%
2024
0.1%
2025
0.4%
2026
Each bar is Apple’s share of every paid YouTube sponsorship we tracked that year, not a raw count. Our coverage grows year on year, so raw counts would rise for every brand; share is what shows whether a brand is actually gaining or losing ground.

What Niches Does Apple Sponsor?

Where Apple’s creators concentrate, by primary channel topic.

  • Technology & Software13 (52%)
  • Autos & Vehicles2 (8%)
  • Art & Design1 (4%)
  • Books & Literature1 (4%)
  • Business & Entrepreneurship1 (4%)
  • Film & TV1 (4%)
  • Finance & Investing1 (4%)
  • Health & Fitness1 (4%)
  • Home & DIY1 (4%)
  • Lifestyle & Relationships1 (4%)
  • Niche distribution of the YouTube creators Apple has sponsored.

How We Know This

This page is built from 27 paid Apple sponsorships observed across 24 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal Apple has ever run. Dataset last updated July 31, 2026.

Top Apple Sponsorships

The best-performing sponsored uploads we have on file, by views.

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Apple Sponsorships: Common Questions

  • We have observed Apple sponsoring at least 24 YouTube creators across 27 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent Apple creators are Vector, Hardware Unboxed, This Week in Tech, Mrwhosetheboss, TAETRO. The full list on this page is ranked the same way.

  • Apple's sponsorships concentrate in technology & software, autos & vehicles and art & design, plus 9 other niches. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent Apple sponsorship in our dataset ran in Jul 2026. This page is regenerated as new sponsorships are detected.