Top Brands Spending on YouTube This Week (Nov 2-8, 2026)

Kalshi ran 443 paid YouTube videos between Nov 2 and Nov 8. That is 14.8% of every paid video on this board, and no other brand is close.

We analyzed 2,991 paid YouTube sponsorships from Nov 2-8 across the 172 brands we track in the Scout sponsor index. 111 of them ran at least one. Here is the full board.

TLDR

• Kalshi is #1 with 443 paid videos, 14.8% of the week.
• Kalshi, PrizePicks and FanDuel ran 1,144 of the week's 2,991 paid videos between them, 38% of the board.
• The top 20 took 2,317 of 2,991, or 77%. The other 91 active brands split the rest.
• Kalshi spread its 443 videos over 81 channels. FanDuel ran 341 over 41. Same category, opposite buying styles.
• Every count here is a floor, so this issue ranks by share of the week and reports movers as direction only.
• Percent changes are back next week.

Oct 26 to Nov 1 is skipped because Scout's indexing for that week is incomplete, so this issue compares to Oct 19-25.

Ranked: Top Brands by Paid Videos

The table below has all 20, and each linked brand opens its full creator list, the actual channels running paid reads for it.

*Prev wk is Oct 19-25, recounted from the same Nov 12 pull. Both columns are floors and the newer week has had less time to fill, so the gap between them is not a clean growth rate. Last 30d covers Oct 10 to Nov 8 and includes the skipped week, so it is low too. Method in the FAQ.

Who Bought More, Who Bought Less

These are the biggest movers outside the top five of the board. Each one moved the same way three times over: on paid videos, on paid plus organic mentions, and on a matched Wednesday-to-Sunday sub-window. We show the direction and not the size, because the direction survives the revisions and the size does not.

Bought more: BetterHelp, Raycon, SeatGeek, Helix Sleep, Aura.

Bought less: Ground News, DraftKings, Zocdoc, Mint Mobile, Acorns.

Quince is the one worth calling out for not moving. Its Wednesday-to-Sunday count is identical in both weeks at 60, and its paid total lands within one video of Oct 19-25. It misses the mover list because its paid plus organic mentions came in lower, so we are not calling it up or down. It still ran 83 paid videos across 75 channels, and steady at that width is its own kind of signal.

Last Issue's Calls, Checked

• We said prediction markets had taken the board. They kept it. Kalshi is #1 again and finished 102 paid videos clear of FanDuel.
• We read Indeed's rebound as a flight schedule, not a new strategy. It is still running hot at 248 paid videos, 8.3% of the week and 4th on the board.
• We got BetterHelp wrong. We said its slide was more than timing. This week it ran 112 paid videos across 52 channels and finished 6th on the board, and it reads up three ways: on paid videos, on total mentions and on a matched Wednesday-to-Sunday window. It was timing.

Kalshi Is Buying Channels, FanDuel Is Buying Volume

Kalshi and FanDuel finished 102 paid videos apart, but the gap is not the interesting part. Kalshi's 443 videos ran on 81 different channels, an average of 5.5 each. FanDuel's 341 ran on 41, an average of 8.3. One is widening the roster, the other is going deeper with the roster it has. PrizePicks sits between them at 360 across 59.

Aura is the sharpest version of the deep strategy on the board: 56 paid videos across 10 channels. Raycon is the sharpest version of the wide one: 32 paid videos across 32 channels, one each. That is not a new buy. Raycon ran a median of 20 paid videos a week from August to mid-October, went quiet for two weeks, and came back this week a shade above its busiest week in that stretch. Spreading thin is the habit and not a new tactic: 188 paid videos across 119 channels since August 3. It also lands right where Q4 consumer-electronics money usually shows up.

The betting block is not moving as one, either. Kalshi, PrizePicks and FanDuel all sit at the top of the board, while DraftKings is the one going the other way. One sportsbook easing off while its competitors hold is worth watching for whoever is selling into that category.

How Recent Is Each Brand's Spend

Kalshi ran 1,253 of its 2,436 all-time paid videos in the last 30 days, 51% of everything it has ever run on YouTube. That is the newest money on the board, with ButcherBox right behind at 48%. Mint Mobile, the deepest all-time spender here, ran 128 of 11,399, or 1.1%. A longer bar means a brand is spending most of what it has ever spent right now. The 30-day window covers Oct 10 to Nov 8 and includes the skipped week, so every share here is a floor.

Mint Mobile (11,399) and Helix Sleep (6,812) still have the deepest all-time numbers on the board. Case studies: Mint Mobile YouTube sponsorships, Quince's YouTube playbook.

Want the channels behind any brand on this board? Look up who a brand sponsors, free.

The Brands Spreading Reads the Widest

For creators and talent managers, the brands worth pitching are the ones spreading paid reads across independent channels rather than concentrating them. This week: Kalshi ran 443 paid videos across 81 channels, Quince 83 across 75, BetterHelp 112 across 52, Helix Sleep 64 across 46, and Raycon 32 across 32. Quince and Raycon are close to one video per channel, which means they are adding partners, not just re-upping.

These brands are buying creator sponsorships this week. Claim your free Scout creator profile so they can find you, or read the two-minute walkthrough first. New to this? How to get sponsored on YouTube. Managing a roster? List it in the Scout Talent Network. No fees, no cut of your deals.

Related Reads

• Last issue's board: Oct 19-25, 2026
• Brands sponsoring personal-finance YouTubers in 2026: sportsbooks, prediction markets, trading apps and budgeting tools.
• How to sponsor YouTubers: the playbook: if you're a brand looking to build what the top of this leaderboard runs every week.
• YouTube sponsorship rates in 2026: what the deals on this board actually cost, by creator size.