Who Sponsors Personal Finance YouTubers? 100+ Brands, Ranked (2026 Data)

We analyzed 1,411 videos from the 20 biggest personal-finance YouTubers. 43% of them were sponsored - over 600 brand deals from more than 100 different companies. A small group of fintech and privacy brands does most of the paying. Here is who, and what it means if you are a brand or a creator.

Why personal finance is the niche to watch

Personal finance is one of the most heavily monetized corners of YouTube, for three reasons. The audience is in a buying mindset (they are literally there to make decisions about money), which is why finance commands some of the highest ad rates on the platform. The advertiser pool is in an arms race: fintech apps, brokerages, credit-building tools, and privacy services are fighting for the same high-intent viewers, and creator sponsorships are where that fight plays out. And the category churns fast - a brand can own the niche one quarter and vanish the next - so the only way to know who is actually winning is to measure it. That is what this report does.

The 20 channels we analyzed

We pulled the most recent ~80 uploads from each of the 20 largest personal-finance channels (as of May 2026) and checked every video for a paid sponsorship. The channels:

Graham Stephan · Andrei Jikh · Meet Kevin · Mark Tilbury · Minority Mindset · Nate O'Brien · Patrick Boyle · Marko - Whiteboard Finance · George Kamel · Caleb Hammer · Charlie Chang · Damien Talks Money · New Money · Ryan Scribner · Bob Sharpe · The Plain Bagel · Tommy Bryson · Chris Invests

The brands sponsoring the most finance creators

Ranked by total sponsored placements we detected in the window. "Creators" lists the channels that ran each brand; the estimated value is a rough, reach-based annualized figure (see methodology - treat it as an order of magnitude, not a quote).

A clear pattern: fintech, brokerages, and privacy tools own personal-finance YouTube. Credit-builders (Kikoff), brokerages (Trading 212, Webull, Moomoo, SoFi), crypto (Gemini, Ledger), and data-removal/VPN services (DeleteMe, Incogni, Surfshark) make up almost the entire top of the list, because those categories convert hardest on a money-focused audience. See it in action in a Patrick Boyle DeleteMe read or a multi-brand Andrei Jikh video.

The talk-show model: a fixed advertiser roster

One channel breaks the pattern. The Ramsey Show runs a daily, talk-radio-style operation with a stable of recurring advertisers - Christian Healthcare Ministries, Churchill Mortgage, Zander Insurance, Fairwinds Credit Union, Cozy Earth, Boost Mobile - read on nearly every episode. That is a different sponsorship model from the per-video deals the creator channels run, and it shows up clearly in the data: a handful of brands, enormous frequency, one channel.

What YouTube's own data hides

These counts are conservative on purpose - we only counted a sponsorship we could verify from the video itself. That matters, because YouTube's built-in "includes paid promotion" disclosure is wildly unreliable. Mark Tilbury filed zero paid-promotion disclosures across his last 80 videos, yet links Trading 212 in nearly every one - including this video, which carries no disclosure at all. Meet Kevin: zero disclosures, a brokerage link in all 80. Any sponsorship database built on the platform's self-reported flag misses deals like these entirely. The only reliable way to know who is paying a creator is to read the description and the transcript of each video - which is the method behind this report.

How to act on this

If you are a brand: this list is your competitive map. If you sell in any of these categories and you are not on it, a direct competitor has already locked up the creators your audience watches. The fastest move is to see exactly which creators your rivals sponsor, how often, and which high-fit channels nobody has claimed yet, then go straight to those creators.

If you are a creator: this is your pitch list. The brands above are actively spending on channels like yours right now. Knowing who pays your peers - and at what cadence - is the difference between a cold pitch and a warm, specific one ("you run DeleteMe and Incogni; here is why my audience converts better").

Methodology

Based on 1,411 videos from the 20 biggest personal-finance YouTube channels, as of May 2026. We collected the ~80 most recent uploads per channel and flagged a video as sponsored when we could verify a paid placement from one of three signals: YouTube's "includes paid promotion" disclosure, an explicit sponsor read in the description ("thanks to X for sponsoring"), or a promo code tied to an outside brand. 605 of the 1,411 videos (43%) qualified, totaling more than 600 distinct brand deals across 100+ companies. We removed each creator's own products, courses, and donation links so the counts reflect outside brands only. Estimated annual value is modeled from each video's view count at assumed creator-integration rates and is intended as an order-of-magnitude signal, not a quoted figure.

Find the creators for your brand

The rankings above are public. Verified creator contacts, rates, full multi-year sponsor histories, and the deals YouTube does not disclose are available to signed-in users.

See the full data. Pull the complete sponsor history - including undisclosed deals and creator contacts - for personal finance or any other niche. Sign up to get the full report.