Which YouTube Channels Does BMW Sponsor?

Bmwusa.comUpdated July 31, 2026

BMW has sponsored at least 3 YouTube creators across 3 videos in the last 12 months, concentrated in autos & vehicles and entertainment & comedy, plus 2 other niches. Across our full record, going back to Oct 2021, that rises to 8 creators and 8 sponsored videos. Those recent videos have drawn roughly 141K views, and the most recent BMW sponsorship we observed ran in Jul 2026.

Last 12 months

Creators sponsored
3+
8+ all time
Sponsored videos
3+
8+ all time
Combined views
141K+
58.6M+ all time
Most recent
Jul 2026
first seen Oct 2021

Creators BMW Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    CarryMinatiEntertainment & Comedy

    I am an Indian comedian, gamer, rapper. CarryisLive : https://www.youtube.com/channel/UC0IW...WhatsApp …

  2. 2
    Mat Armstrong MK2Autos & Vehicles

    Share your videos with friends, family, and the world

  3. 3
    Tj HuntAutos & Vehicles

    This is my life :)

  4. 4
    Oliver GuoAutos & Vehicles

    Welcome to the official YouTube channel of Oliver Guo!Since 2015, Oliver has shared his journey from the automotive…

  5. 5
    The Endless AdventureTravel

    Greetings adventurers! We're Eric & Allison, a travel couple on a journey to find the most interesting places and…

  6. 6
    LATRYGUYFood & Cooking

    📧: latryguy323@gmail.comMgmt: dsilverstein@agi-entertainment.comIG: @latryguy

  7. 7
    Hard up garageAutos & Vehicles

    Im a day-to-day petrol head, TV presenter, compere, car salesman and car buying addict! I struggle everyday with…

  8. 8
    Battery LifeAutos & Vehicles

    Hello everyone,my name is Chris. I live in Bavaria, GermanyI am very interested in electric carsThey fascinate…

How BMW Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
47s
Median sponsor segment
Typical video length
16 min
Median host upload
Integrated reads
75%
6 integrated · 2 dedicated

Measured from the sponsor segment in each BMW video, not estimated from the description.

Is BMW Sponsoring More Or Less?

Share of all tracked YouTube sponsorships, year by year.

0.6%
2021
0.4%
2023
0.2%
2024
0.2%
2025
0.0%
2026
Each bar is BMW’s share of every paid YouTube sponsorship we tracked that year, not a raw count. Our coverage grows year on year, so raw counts would rise for every brand; share is what shows whether a brand is actually gaining or losing ground.

What Niches Does BMW Sponsor?

Where BMW’s creators concentrate, by primary channel topic.

  • Autos & Vehicles5 (63%)
  • Entertainment & Comedy1 (13%)
  • Food & Cooking1 (13%)
  • Travel1 (13%)
  • Niche distribution of the YouTube creators BMW has sponsored.

How We Know This

This page is built from 8 paid BMW sponsorships observed across 8 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal BMW has ever run. Dataset last updated July 31, 2026.

Top BMW Sponsorships

The best-performing sponsored uploads we have on file, by views.

Find and Sign Your Best YouTube Creators With Scout

Let Scout connect you with creators this afternoon.

Start FreeBook a demo

Trusted by

Liberty SafeHenson ShavingAftershootTrueLearnBlofinImpacksKava HavenAmplyMatchCreator Economy GuyFjell CapitalHearsay LearnMyArcRunRemoteService StoriesTasty Tech LabsVirtual Roundballers
ShapermintPocket FMQuiver QuantitativeAnson BeltPeragonSkillquestFame's ChocolatesBetterYouCreator24Foresight StrategyHeartbeatNappliedRythm HealthTable Stakes DataTrentWhereHowSpace
PrizePicksNOCDWuffesOutdoor RetailerDetect AutoCodeBuddyAllocraft AIBettorEdgeElectrify VideoFundifyMeasurable AIPink SteadySecure DisplayTariffLensUpfirstpocket.watch

BMW Sponsorships: Common Questions

  • We have observed BMW sponsoring at least 8 YouTube creators across 8 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent BMW creators are CarryMinati, Mat Armstrong MK2, Tj Hunt, Oliver Guo, The Endless Adventure. The full list on this page is ranked the same way.

  • BMW's sponsorships concentrate in autos & vehicles, entertainment & comedy and food & cooking, plus 1 other niche. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent BMW sponsorship in our dataset ran in Jul 2026. This page is regenerated as new sponsorships are detected.