Which YouTube Channels Does Whatnot Sponsor?

Updated July 31, 2026

Whatnot has sponsored at least 28 YouTube creators across 33 videos in the last 12 months, concentrated in hobbies & collectibles and gaming, plus 13 other niches. Across our full record, going back to Jan 2025, that rises to 30 creators and 35 sponsored videos. Those recent videos have drawn roughly 23.7M views, and the most recent Whatnot sponsorship we observed ran in Jul 2026.

Last 12 months

Creators sponsored
28+
30+ all time
Sponsored videos
33+
35+ all time
Combined views
23.7M+
24.9M+ all time
Most recent
Jul 2026
first seen Jan 2025

Creators Whatnot Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    Scott D. Clary - Success Story PodcastBusiness & Entrepreneurship

    Scott D. Clary is an entrepreneur, investor, and host of Success Story, a business podcast featuring conversations…

  2. 2
    4funEntertainment & Comedy

    just havin some fun :)Social media: @4funguys_Business: 4fun@night.co

  3. 3
    NerdECrafterArt & Design

    On this channel, we test out the internet's weirdest trends in the art world, and collectibles! Welcome to the Salt…

  4. 4
    HopeScopeFinance & Investing

    Treasure Hunter, Professional Shopper, SUBSCRIBE!Welcome to my channel!Here we buy celebrity clothing, cheap…

  5. 5
    CboysTVSports

    New videos every Thursday!Check out our merchandise at:www.cboystv.comFollow us on Instagram @cboystvand you can…

  6. 6
    GroovyGavinEntertainment & Comedy

    Scooby-Doo in Real LifeMysteries, Adventures, Paranormal, ConspiraciesFor Business Inquiries…

  7. 7
    FunkyFrogBaitEducation

    Your questionable source for online entertainment. Business inquiries: funkyfrogbait@oddprojects.com

  8. 8
    PurplecliffeGaming

    the best pokemon player ever

  9. 9
    CaddicarusGaming

    I'm Caddy, I do long stupid videos where I run over my own head and drown myselfPlease ⓢⓤⓑⓢ©ⓡⓘⓑⓔ and don’t forget…

  10. 10
    ChunkzFood & Cooking

    Welcome to the official Chunkz YouTube channel! On this channel, you’ll find a variety of Lovely, Quality content…

How Whatnot Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
83s
Median sponsor segment
Typical video length
35 min
Median host upload
Integrated reads
100%
35 integrated · 0 dedicated

Measured from the sponsor segment in each Whatnot video, not estimated from the description.

Is Whatnot Sponsoring More Or Less?

Share of all tracked YouTube sponsorships, year by year.

0.2%
2025
0.7%
2026
Each bar is Whatnot’s share of every paid YouTube sponsorship we tracked that year, not a raw count. Our coverage grows year on year, so raw counts would rise for every brand; share is what shows whether a brand is actually gaining or losing ground.

What Niches Does Whatnot Sponsor?

Where Whatnot’s creators concentrate, by primary channel topic.

  • Hobbies & Collectibles5 (16%)
  • Gaming4 (13%)
  • Entertainment & Comedy3 (10%)
  • Fashion3 (10%)
  • Autos & Vehicles2 (6%)
  • Film & TV2 (6%)
  • Food & Cooking2 (6%)
  • Home & DIY2 (6%)
  • Sports2 (6%)
  • Art & Design1 (3%)
  • Niche distribution of the YouTube creators Whatnot has sponsored.

How We Know This

This page is built from 35 paid Whatnot sponsorships observed across 30 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal Whatnot has ever run. Dataset last updated July 31, 2026.

Top Whatnot Sponsorships

The best-performing sponsored uploads we have on file, by views.

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Whatnot Sponsorships: Common Questions

  • We have observed Whatnot sponsoring at least 30 YouTube creators across 35 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent Whatnot creators are Scott D. Clary - Success Story Podcast, 4fun, NerdECrafter, HopeScope, CboysTV. The full list on this page is ranked the same way.

  • Whatnot's sponsorships concentrate in hobbies & collectibles, gaming and entertainment & comedy, plus 12 other niches. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent Whatnot sponsorship in our dataset ran in Jul 2026. This page is regenerated as new sponsorships are detected.