Which YouTube Channels Does LEGO Sponsor?

Lego.comUpdated July 31, 2026

LEGO has sponsored at least 6 YouTube creators across 12 videos in the last 12 months, concentrated in business & entrepreneurship and gaming, plus 4 other niches. Those recent videos have drawn roughly 7.2M views, and the most recent LEGO sponsorship we observed ran in Jul 2026.

Last 12 months

Creators sponsored
6+
6+ all time
Sponsored videos
12+
12+ all time
Combined views
7.2M+
7.2M+ all time
Most recent
Jul 2026
first seen Sep 2025

Creators LEGO Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    Daniel KrafftGaming

    I’m a 3D artist

  2. 2
    Half-Asleep ChrisHobbies & Collectibles

    Stop-motion storytelling meets vlogging, I guess? I travel as much as I can, explain things, collect things, build…

  3. 3
    All About Affiliate MarketingBusiness & Entrepreneurship

    🚀 Welcome to All About Affiliate Marketing!Interested in Affiliate Marketing but don't know where to start? You're…

  4. 4
    HopeScopeFinance & Investing

    Treasure Hunter, Professional Shopper, SUBSCRIBE!Welcome to my channel!Here we buy celebrity clothing, cheap…

  5. 5
    DeligracyGaming

    Hello,My name is MaDELIne but you can call me Deli for short, I live in Melbourne and Sydney, Australia.Hope you…

  6. 6
    ADWEEKBusiness & Entrepreneurship

    ADWEEK is the leading source for news, insight and community for marketers, media and agencies. Head on over to…

How LEGO Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
7s
Median sponsor segment
Typical video length
11 min
Median host upload
Integrated reads
8%
1 integrated · 11 dedicated

Measured from the sponsor segment in each LEGO video, not estimated from the description.

Is LEGO Sponsoring More Or Less?

Share of all tracked YouTube sponsorships, year by year.

0.2%
2025
0.2%
2026
Each bar is LEGO’s share of every paid YouTube sponsorship we tracked that year, not a raw count. Our coverage grows year on year, so raw counts would rise for every brand; share is what shows whether a brand is actually gaining or losing ground.

What Niches Does LEGO Sponsor?

Where LEGO’s creators concentrate, by primary channel topic.

  • Business & Entrepreneurship2 (25%)
  • Gaming2 (25%)
  • Art & Design1 (13%)
  • Entertainment & Comedy1 (13%)
  • Finance & Investing1 (13%)
  • Hobbies & Collectibles1 (13%)
  • Niche distribution of the YouTube creators LEGO has sponsored.

How We Know This

This page is built from 12 paid LEGO sponsorships observed across 6 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal LEGO has ever run. Dataset last updated July 31, 2026.

Top LEGO Sponsorships

The best-performing sponsored uploads we have on file, by views.

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LEGO Sponsorships: Common Questions

  • We have observed LEGO sponsoring at least 6 YouTube creators across 12 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent LEGO creators are Daniel Krafft, Half-Asleep Chris, All About Affiliate Marketing, HopeScope, Deligracy. The full list on this page is ranked the same way.

  • LEGO's sponsorships concentrate in business & entrepreneurship, gaming and art & design, plus 3 other niches. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent LEGO sponsorship in our dataset ran in Jul 2026. This page is regenerated as new sponsorships are detected.