Which YouTube Channels Does Meta Sponsor?

Metacritic.comUpdated July 31, 2026

Meta has sponsored at least 5 YouTube creators across 6 videos in the last 12 months, concentrated in entertainment & comedy and gaming, plus 2 other niches. Those recent videos have drawn roughly 2.5M views, and the most recent Meta sponsorship we observed ran in Jul 2026.

Last 12 months

Creators sponsored
5+
5+ all time
Sponsored videos
6+
6+ all time
Combined views
2.5M+
2.5M+ all time
Most recent
Jul 2026
first seen Nov 2025

Creators Meta Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    Internet AnarchistEntertainment & Comedy

    Internet AnarchistUncovering the internet, one video at a time.Sponsorship…

  2. 2
    WestJettEntertainment & Comedy

    Formerly a Valorant skin memer and "comedian", current Drama Enjoyer and Internet Cringe EnjoyerWestJett isn't…

  3. 3
    WVFRM PodcastTechnology & Software

    A tech podcast for the gadget lovers and tech heads among us from the mind of Marques Brownlee, better known as…

  4. 4
    Brian Sutterer MDSports

    Are you a sports fan? Ever wonder about what is going on when they discuss different injuries? This channel is all…

  5. 5
    crinGaming

    games, programming, cybersecurity and anime

How Meta Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
57s
Median sponsor segment
Typical video length
18 min
Median host upload
Integrated reads
100%
6 integrated · 0 dedicated

Measured from the sponsor segment in each Meta video, not estimated from the description.

Is Meta Sponsoring More Or Less?

Share of all tracked YouTube sponsorships, year by year.

0.1%
2025
0.1%
2026
Each bar is Meta’s share of every paid YouTube sponsorship we tracked that year, not a raw count. Our coverage grows year on year, so raw counts would rise for every brand; share is what shows whether a brand is actually gaining or losing ground.

What Niches Does Meta Sponsor?

Where Meta’s creators concentrate, by primary channel topic.

  • Entertainment & Comedy2 (40%)
  • Gaming1 (20%)
  • Sports1 (20%)
  • Technology & Software1 (20%)
  • Niche distribution of the YouTube creators Meta has sponsored.

How We Know This

This page is built from 6 paid Meta sponsorships observed across 5 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal Meta has ever run. Dataset last updated July 31, 2026.

Top Meta Sponsorships

The best-performing sponsored uploads we have on file, by views.

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Meta Sponsorships: Common Questions

  • We have observed Meta sponsoring at least 5 YouTube creators across 6 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent Meta creators are Internet Anarchist, WestJett, WVFRM Podcast, Brian Sutterer MD, crin. The full list on this page is ranked the same way.

  • Meta's sponsorships concentrate in entertainment & comedy, gaming and sports, plus 1 other niche. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent Meta sponsorship in our dataset ran in Jul 2026. This page is regenerated as new sponsorships are detected.