Which YouTube Channels Does Netflix Sponsor?

Netflix.comUpdated July 31, 2026

Netflix has sponsored at least 14 YouTube creators across 15 videos in the last 12 months, concentrated in technology & software and film & tv, plus 10 other niches. Across our full record, going back to Jun 2021, that rises to 23 creators and 24 sponsored videos. Those recent videos have drawn roughly 4.1M views, and the most recent Netflix sponsorship we observed ran in Jul 2026.

Last 12 months

Creators sponsored
14+
23+ all time
Sponsored videos
15+
24+ all time
Combined views
4.1M+
14.5M+ all time
Most recent
Jul 2026
first seen Jun 2021

Creators Netflix Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    Living Ironically in EuropeNews & Politics

    Professional Balkaner.Welcome to Living Ironically in Europe. A channel where I give my unwanted opinion about…

  2. 2
    Casually ExplainedEntertainment & Comedy

    If you're looking for the answers to life's questions and Wikipedia was under scheduled maintenance, look no…

  3. 3
    Abroad in JapanTravel

    The happiest British Guy making videos in Japan.🍿See BEHIND THE SCENES on PATREON…

  4. 4
    ThinkerTechnology & Software

    Monthly documentaries about unknown and interesting topics. Business inquiries:thinker@outloudtalent.com

  5. 5
    New RockstarsFilm & TV

    Hosts Erik Voss and Jessica Clemons break down movies & shows from Marvel, Star Wars, DC, Godzilla, Game of…

  6. 6
    Hamish HodderFinance & Investing

    Financial disasters, Wall St. meltdowns and random events I find myself researching when I can't sleep...

  7. 7
    Internet Made CoderTechnology & Software

    I make videos about learning to code, startups & AI.🚀 Become a Python Software Engineer with no Degree -…

  8. 8
    Curious DroidScience

    Space, Technology, Discovery. Welcome fellow Curious Droids, I'm Paul Shillito founder of Curious Droid, the guy…

  9. 9
    TechLinkedTechnology & Software

    TechLinked keeps you up to date with a fast, funny roundup of the latest tech news every Monday, Wednesday, and…

  10. 10
    LaurenZsideGaming

    Welcome to the Z-Side of YouTube...it's a little weird here!!Make sure to SUBSCRIBE!! I put out new videos every…

How Netflix Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
81s
Median sponsor segment
Typical video length
24 min
Median host upload
Integrated reads
83%
20 integrated · 4 dedicated

Measured from the sponsor segment in each Netflix video, not estimated from the description.

Is Netflix Sponsoring More Or Less?

Share of all tracked YouTube sponsorships, year by year.

0.6%
2021
0.6%
2022
1.0%
2024
0.3%
2025
0.3%
2026
Each bar is Netflix’s share of every paid YouTube sponsorship we tracked that year, not a raw count. Our coverage grows year on year, so raw counts would rise for every brand; share is what shows whether a brand is actually gaining or losing ground.

What Niches Does Netflix Sponsor?

Where Netflix’s creators concentrate, by primary channel topic.

  • Technology & Software5 (21%)
  • Film & TV4 (17%)
  • Gaming4 (17%)
  • Entertainment & Comedy2 (8%)
  • Travel2 (8%)
  • Art & Design1 (4%)
  • Autos & Vehicles1 (4%)
  • Books & Literature1 (4%)
  • Finance & Investing1 (4%)
  • News & Politics1 (4%)
  • Niche distribution of the YouTube creators Netflix has sponsored.

How We Know This

This page is built from 24 paid Netflix sponsorships observed across 23 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal Netflix has ever run. Dataset last updated July 31, 2026.

Top Netflix Sponsorships

The best-performing sponsored uploads we have on file, by views.

Find and Sign Your Best YouTube Creators With Scout

Let Scout connect you with creators this afternoon.

Start FreeBook a demo

Trusted by

Liberty SafeHenson ShavingAftershootTrueLearnBlofinImpacksKava HavenAmplyMatchCreator Economy GuyFjell CapitalHearsay LearnMyArcRunRemoteService StoriesTasty Tech LabsVirtual Roundballers
ShapermintPocket FMQuiver QuantitativeAnson BeltPeragonSkillquestFame's ChocolatesBetterYouCreator24Foresight StrategyHeartbeatNappliedRythm HealthTable Stakes DataTrentWhereHowSpace
PrizePicksNOCDWuffesOutdoor RetailerDetect AutoCodeBuddyAllocraft AIBettorEdgeElectrify VideoFundifyMeasurable AIPink SteadySecure DisplayTariffLensUpfirstpocket.watch

Netflix Sponsorships: Common Questions

  • We have observed Netflix sponsoring at least 23 YouTube creators across 24 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent Netflix creators are Living Ironically in Europe, Casually Explained, Abroad in Japan, Thinker, New Rockstars. The full list on this page is ranked the same way.

  • Netflix's sponsorships concentrate in technology & software, film & tv and gaming, plus 9 other niches. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent Netflix sponsorship in our dataset ran in Jul 2026. This page is regenerated as new sponsorships are detected.