Which YouTube Channels Does Walmart Sponsor?

Walmart.comUpdated July 31, 2026

Walmart has sponsored at least 11 YouTube creators across 12 videos in the last 12 months, concentrated in home & diy and art & design, plus 6 other niches. Across our full record, going back to Jun 2020, that rises to 13 creators and 14 sponsored videos. Those recent videos have drawn roughly 411K views, and the most recent Walmart sponsorship we observed ran in Jul 2026.

Last 12 months

Creators sponsored
11+
13+ all time
Sponsored videos
12+
14+ all time
Combined views
411K+
555K+ all time
Most recent
Jul 2026
first seen Jun 2020

Creators Walmart Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    Noah HermanTechnology & Software

     Apple content in context. business inquiries only, please and thank you 🤍

  2. 2
    DIY CreatorsHome & DIY

    Welcome to DIY Creators. I’m Glen, a dedicated DIY content creator. I enjoy making cool stuff and sharing the…

  3. 3
    That Practical MomFamily & Parenting

    WELCOME to That Practical Mom!Helping other moms simplify the everyday chaos of life. From realistic organization…

  4. 4
    Gents ScentsBeauty

    Welcome to Gents Scents! Here you'll find fragrance lists and reviews to help you discover the best fragrances for…

  5. 5
    Nion AnarchyArt & Design

    The most mediocre content about anything I think of with no particular order or reason.Business enquiries…

  6. 6
    HelloStudiosArt & Design

    Call me Autty, I’m the creator behind LPS SoulBound, Extraordinary Magic and now (upcoming) Tale of Two Brothers…

  7. 7
    Katie Vining | Shop With MeFashion

    Showing You EVERYTHING NEW At Your Favorite Stores! 🖤Hi there! My name is Katie and I make four weekly videos…

  8. 8
    Ben G KaiserTechnology & Software

    I'm Ben G Kaiser. I help creative professionals choose the right tech and tools for their field so that they can…

  9. 9
    Our Tribe of ManyBusiness & Entrepreneurship

    Welcome to Our Tribe of Many!! We are an interracial and international family of thirteen and here you will find…

  10. 10
    Kailyn CashFamily & Parenting

    Welcome! I'm Kailyn- a wife, mama, and homebody at heart sharing the beauty of everyday life through faith-filled…

How Walmart Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
—
Median sponsor segment
Typical video length
12 min
Median host upload
Integrated reads
64%
9 integrated · 5 dedicated

Measured from the sponsor segment in each Walmart video, not estimated from the description.

Is Walmart Sponsoring More Or Less?

Share of all tracked YouTube sponsorships, year by year.

1.3%
2020
0.6%
2021
0.3%
2025
0.2%
2026
Each bar is Walmart’s share of every paid YouTube sponsorship we tracked that year, not a raw count. Our coverage grows year on year, so raw counts would rise for every brand; share is what shows whether a brand is actually gaining or losing ground.

What Niches Does Walmart Sponsor?

Where Walmart’s creators concentrate, by primary channel topic.

  • Home & DIY3 (23%)
  • Art & Design2 (15%)
  • Family & Parenting2 (15%)
  • Technology & Software2 (15%)
  • Beauty1 (8%)
  • Business & Entrepreneurship1 (8%)
  • Fashion1 (8%)
  • Lifestyle & Relationships1 (8%)
  • Niche distribution of the YouTube creators Walmart has sponsored.

How We Know This

This page is built from 14 paid Walmart sponsorships observed across 13 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal Walmart has ever run. Dataset last updated July 31, 2026.

Top Walmart Sponsorships

The best-performing sponsored uploads we have on file, by views.

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Walmart Sponsorships: Common Questions

  • We have observed Walmart sponsoring at least 13 YouTube creators across 14 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent Walmart creators are Noah Herman, DIY Creators, That Practical Mom, Gents Scents, Nion Anarchy. The full list on this page is ranked the same way.

  • Walmart's sponsorships concentrate in home & diy, art & design and family & parenting, plus 5 other niches. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent Walmart sponsorship in our dataset ran in Jul 2026. This page is regenerated as new sponsorships are detected.