Which YouTube Channels Does Sofi Sponsor?

Sofi.comUpdated July 31, 2026

Sofi has sponsored at least 3 YouTube creators across 3 videos in the last 12 months, concentrated in entertainment & comedy and finance & investing, plus 3 other niches. Across our full record, going back to Jul 2023, that rises to 5 creators and 5 sponsored videos. Those recent videos have drawn roughly 848K views, and the most recent Sofi sponsorship we observed ran in Jul 2026.

Last 12 months

Creators sponsored
3+
5+ all time
Sponsored videos
3+
5+ all time
Combined views
848K+
1.8M+ all time
Most recent
Jul 2026
first seen Jul 2023

Creators Sofi Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    Jenna PhippsHome & DIY

    currently fixing my abandoned homepartnerships: jennaphipps@night.co

  2. 2
    The Always Sunny PodcastEntertainment & Comedy

    Home of the podcast hosted by Charlie Day, Glenn Howerton & Rob McElhenney. New episodes Mondays. ☀️🎧

  3. 3
    Daniel BraunFinance & Investing

    My mission is to help people optimize their everyday finances, save money, and live life to the fullest through…

  4. 4
    The White Coat InvestorTravel

    White Coat Investor helps high-income professionals—doctors, dentists, lawyers, and others—make better financial…

  5. 5
    NBA 2K LeagueGaming

    Welcome to the NBA 2K League where competition meets character and rivals come to play. Your favorite NBA Players…

How Sofi Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
22s
Median sponsor segment
Typical video length
31 min
Median host upload
Integrated reads
100%
5 integrated · 0 dedicated

Measured from the sponsor segment in each Sofi video, not estimated from the description.

Is Sofi Sponsoring More Or Less?

Share of all tracked YouTube sponsorships, year by year.

0.7%
2023
0.1%
2026
Each bar is Sofi’s share of every paid YouTube sponsorship we tracked that year, not a raw count. Our coverage grows year on year, so raw counts would rise for every brand; share is what shows whether a brand is actually gaining or losing ground.

What Niches Does Sofi Sponsor?

Where Sofi’s creators concentrate, by primary channel topic.

  • Entertainment & Comedy1 (20%)
  • Finance & Investing1 (20%)
  • Gaming1 (20%)
  • Home & DIY1 (20%)
  • Travel1 (20%)
  • Niche distribution of the YouTube creators Sofi has sponsored.

How We Know This

This page is built from 5 paid Sofi sponsorships observed across 5 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal Sofi has ever run. Dataset last updated July 31, 2026.

Top Sofi Sponsorships

The best-performing sponsored uploads we have on file, by views.

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Sofi Sponsorships: Common Questions

  • We have observed Sofi sponsoring at least 5 YouTube creators across 5 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent Sofi creators are Jenna Phipps, The Always Sunny Podcast, Daniel Braun, The White Coat Investor, NBA 2K League. The full list on this page is ranked the same way.

  • Sofi's sponsorships concentrate in entertainment & comedy, finance & investing and gaming, plus 2 other niches. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent Sofi sponsorship in our dataset ran in Jul 2026. This page is regenerated as new sponsorships are detected.