Which YouTube Channels Does NBA Sponsor?

Nba.comUpdated July 31, 2026

NBA has sponsored at least 6 YouTube creators across 18 videos in the last 12 months, concentrated in gaming and sports, plus 2 other niches. Across our full record, going back to May 2023, that rises to 11 creators and 26 sponsored videos. Those recent videos have drawn roughly 6.4M views, and the most recent NBA sponsorship we observed ran in Jul 2026.

Last 12 months

Creators sponsored
6+
11+ all time
Sponsored videos
18+
26+ all time
Combined views
6.4M+
8.4M+ all time
Most recent
Jul 2026
first seen May 2023

Creators NBA Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    Thinking BasketballSports

    Merging film study with stats - created by Ben Taylor, host of the Thinking Basketball podcast and author of…

  2. 2
    DRL | DaRealLegendGaming

    Your go-to spot for NBA 2K Mobile ! 🏀 Pack openings, player breakdowns, tier lists, and the strategies that…

  3. 3
    JxmyHighrollerSports

    Bringing you the best content on all things basketball. Uploading daily and weekly about the latest stories in the…

  4. 4
    GMANGaming

    Welcome to the nation!

  5. 5
    nick brizEntertainment & Comedy

    Share your videos with friends, family, and the world

  6. 6
    The Always Sunny PodcastEntertainment & Comedy

    Home of the podcast hosted by Charlie Day, Glenn Howerton & Rob McElhenney. New episodes Mondays. ☀️🎧

  7. 7
    Zach 2KGaming

    Subscribe to make the number bigger

  8. 8
    STEEZO THE GODGaming

    Eye will save the world.

  9. 9
    Joe KnowsGaming

    I don't actually know...Twitter: https://twitter.com/JoeKnowsYTInstagram…

  10. 10
    GiraffeNeckMarcSports

    This channel talks about ALL THINGS BASEBALL. If you are a fan of Major League Baseball or just baseball in…

How NBA Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
66s
Median sponsor segment
Typical video length
15 min
Median host upload
Integrated reads
62%
16 integrated · 10 dedicated

Measured from the sponsor segment in each NBA video, not estimated from the description.

Is NBA Sponsoring More Or Less?

Share of all tracked YouTube sponsorships, year by year.

0.7%
2023
0.6%
2024
0.2%
2025
0.4%
2026
Each bar is NBA’s share of every paid YouTube sponsorship we tracked that year, not a raw count. Our coverage grows year on year, so raw counts would rise for every brand; share is what shows whether a brand is actually gaining or losing ground.

What Niches Does NBA Sponsor?

Where NBA’s creators concentrate, by primary channel topic.

  • Gaming5 (38%)
  • Sports4 (31%)
  • Entertainment & Comedy3 (23%)
  • Outdoors & Nature1 (8%)
  • Niche distribution of the YouTube creators NBA has sponsored.

How We Know This

This page is built from 26 paid NBA sponsorships observed across 11 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal NBA has ever run. Dataset last updated July 31, 2026.

Top NBA Sponsorships

The best-performing sponsored uploads we have on file, by views.

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NBA Sponsorships: Common Questions

  • We have observed NBA sponsoring at least 11 YouTube creators across 26 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent NBA creators are Thinking Basketball, DRL | DaRealLegend, JxmyHighroller, GMAN, nick briz. The full list on this page is ranked the same way.

  • NBA's sponsorships concentrate in gaming, sports and entertainment & comedy, plus 1 other niche. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent NBA sponsorship in our dataset ran in Jul 2026. This page is regenerated as new sponsorships are detected.