Which YouTube Channels Does Toyota Sponsor?

Toyota.comUpdated July 31, 2026

Toyota has sponsored at least 5 YouTube creators across 5 videos in the last 12 months, concentrated in autos & vehicles and food & cooking, plus 2 other niches. Those recent videos have drawn roughly 715K views, and the most recent Toyota sponsorship we observed ran in Jul 2026.

Last 12 months

Creators sponsored
5+
5+ all time
Sponsored videos
5+
5+ all time
Combined views
715K+
715K+ all time
Most recent
Jul 2026
first seen Nov 2025

Creators Toyota Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    LATRYGUYFood & Cooking

    📧: latryguy323@gmail.comMgmt: dsilverstein@agi-entertainment.comIG: @latryguy

  2. 2
    Gears and GasolineAutos & Vehicles

    New Videos every Saturday at 9am EST!Gears and Gasoline is a channel focused around the modification scene in the…

  3. 3
    Truck KingAutos & Vehicles

    The Truck King YouTube channel began as the Canadian Truck King Challenge, an annual competition started in 2006…

  4. 4
    Element LifeTravel

    Hey everyone! I'm Nate. I started this journey in 2016 in a self-built Honda Element camper. Since then, I've…

  5. 5
    Primero y Diez - NFL en EspañolSports

    Bienvenido al nuevo Primero y Diez, antes conocido como el canal del vago y mugroso de Ulises Harada que no tenía…

How Toyota Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
58s
Median sponsor segment
Typical video length
23 min
Median host upload
Integrated reads
80%
4 integrated · 1 dedicated

Measured from the sponsor segment in each Toyota video, not estimated from the description.

Is Toyota Sponsoring More Or Less?

Share of all tracked YouTube sponsorships, year by year.

0.2%
2025
0.1%
2026
Each bar is Toyota’s share of every paid YouTube sponsorship we tracked that year, not a raw count. Our coverage grows year on year, so raw counts would rise for every brand; share is what shows whether a brand is actually gaining or losing ground.

What Niches Does Toyota Sponsor?

Where Toyota’s creators concentrate, by primary channel topic.

  • Autos & Vehicles2 (40%)
  • Food & Cooking1 (20%)
  • Sports1 (20%)
  • Travel1 (20%)
  • Niche distribution of the YouTube creators Toyota has sponsored.

How We Know This

This page is built from 5 paid Toyota sponsorships observed across 5 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal Toyota has ever run. Dataset last updated July 31, 2026.

Top Toyota Sponsorships

The best-performing sponsored uploads we have on file, by views.

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Toyota Sponsorships: Common Questions

  • We have observed Toyota sponsoring at least 5 YouTube creators across 5 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent Toyota creators are LATRYGUY, Gears and Gasoline, Truck King, Element Life, Primero y Diez - NFL en Español. The full list on this page is ranked the same way.

  • Toyota's sponsorships concentrate in autos & vehicles, food & cooking and sports, plus 1 other niche. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent Toyota sponsorship in our dataset ran in Jul 2026. This page is regenerated as new sponsorships are detected.