Which YouTube Channels Does Nike Sponsor?

Nike.comUpdated July 31, 2026

Nike has sponsored at least 2 YouTube creators across 2 videos in the last 12 months, concentrated in fashion and food & cooking, plus 3 other niches. Across our full record, going back to Jun 2020, that rises to 7 creators and 7 sponsored videos. Those recent videos have drawn roughly 797K views, and the most recent Nike sponsorship we observed ran in Apr 2026.

Last 12 months

Creators sponsored
2+
7+ all time
Sponsored videos
2+
7+ all time
Combined views
797K+
9.4M+ all time
Most recent
Apr 2026
first seen Jun 2020

Creators Nike Has Sponsored

Ranked by how many sponsored videos each creator has run. Emails and estimated rates are available in Scout.

  1. 1
    Rick Shiels GolfSports

    Golf videos to entertain & educate golfers around the world

  2. 2
    MrwhosethebossHealth & Fitness

    Let's become the Greatest Tech Community on the Planet 🌍I'm Arun Maini and I'm on a mission to make the most FUN…

  3. 3
    ChunkzFood & Cooking

    Welcome to the official Chunkz YouTube channel! On this channel, you’ll find a variety of Lovely, Quality content…

  4. 4
    Matty TinglesFashion

    Business Inquiries: business@mattytingles.comThis is a SAFE PLACE for everyone and I'm so happy you're here!! On…

  5. 5
    Kristy BaeTechnology & Software

    welcome to my channel ✌️✌️

  6. 6
    Clinton JeffFashion

    Clinton Jeff is a Sneaker Reviewer and Vlogger based in Singapore.Quality YouTuber Videos | Sneakers & TechContact…

  7. 7
    VAO SneakersFashion

    I'm Vanessa and i'm just a sneaker lover.This channel, VAO Sneakers brings all sorts of sneakers into the mix. From…

How Nike Runs Its Sponsorships

The shape of the placement itself, measured across every sponsored video.

Typical read length
81s
Median sponsor segment
Typical video length
14 min
Median host upload
Integrated reads
71%
5 integrated · 2 dedicated

Measured from the sponsor segment in each Nike video, not estimated from the description.

Is Nike Sponsoring More Or Less?

Share of all tracked YouTube sponsorships, year by year.

1.3%
2020
1.3%
2021
0.6%
2022
0.2%
2024
0.0%
2026
Each bar is Nike’s share of every paid YouTube sponsorship we tracked that year, not a raw count. Our coverage grows year on year, so raw counts would rise for every brand; share is what shows whether a brand is actually gaining or losing ground.

What Niches Does Nike Sponsor?

Where Nike’s creators concentrate, by primary channel topic.

  • Fashion3 (43%)
  • Food & Cooking1 (14%)
  • Health & Fitness1 (14%)
  • Sports1 (14%)
  • Technology & Software1 (14%)
  • Niche distribution of the YouTube creators Nike has sponsored.

How We Know This

This page is built from 7 paid Nike sponsorships observed across 7 YouTube channels in Babbl's sponsorship corpus. We count only paid placements, either a dedicated video or an integrated read, detected from the video itself. Affiliate links and unpaid mentions are excluded, because a creator naming a product is not the same as a brand paying for the slot.

These are the sponsorships we have observed, not a complete record of every deal Nike has ever run. Dataset last updated July 31, 2026.

Top Nike Sponsorships

The best-performing sponsored uploads we have on file, by views.

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Nike Sponsorships: Common Questions

  • We have observed Nike sponsoring at least 7 YouTube creators across 7 paid videos. That counts dedicated and integrated sponsorships only, not affiliate links or unpaid mentions.

  • By number of sponsored videos, the most frequent Nike creators are Rick Shiels Golf, Mrwhosetheboss, Chunkz, Matty Tingles, Kristy Bae. The full list on this page is ranked the same way.

  • Nike's sponsorships concentrate in fashion, food & cooking and health & fitness, plus 2 other niches. The niche breakdown on this page shows how its creators split across categories.

  • Rates are not published by brands, and they vary widely with audience size, niche and format. Scout estimates a per-video range for each creator from their actual view performance and category benchmarks. You can see the estimate for any creator on this list in the app.

  • The most recent Nike sponsorship in our dataset ran in Apr 2026. This page is regenerated as new sponsorships are detected.