Introducing: Advanced Creator Stats
Scout now shows who actually watches a creator (geo, gender, age) and how likely that audience is to buy, so you pick the creators your customer already trusts.
Hello friends, we are excited to officially announce: Subscriber counts are dead.
At least as a primary method for choosing the right creator, that is. Because starting today, Scout can tell you:
1. Who actually watches a creator (geo, gender, age)
2. How likely that audience is to buy your product
Stop using outdated metrics to find creators. Search for the creators your target customer already trusts, and you win. Creator research just got a lot easier. 👇
Audience Demographics
For any creator, Scout now breaks down who is watching: geography, gender, and age. You see where an audience lives, how it splits, and how old it skews, all in the same table you research in.
How it works: Scout reads the public signals an audience leaves across a creators videos and aggregates them into a demographic profile. It describes the crowd as a whole, never individual viewers, so you get the picture a media kit would show you without waiting on the creator to send one.
It answers the question a subscriber count never could: is this creators audience actually my customer? A channel with half the reach but the right country, age, and gender split is worth more to you than a bigger channel pointed at the wrong people.
Trust Scores
Every creator now carries a trust score: how likely their audience is to buy what they promote, based on trust indicators like view through and comment engagement:
How it works: Scout weighs how genuine and engaged a creators audience is against how that audience has responded to past sponsorships, then rolls it into one number you can sort by. Reach is easy to inflate. Buying intent is not, and the trust score is built to catch the difference.
Sort by it, and your shortlist reorders around the creators who actually move product, not the ones whose numbers just look good.
Why It Matters
The whole idea behind Scout is that it should feel like having an influencer manager on staff, one who has already done the homework before you commit budget. Demographics and trust scores are the homework. You stop paying for reach you cannot vet, and you start choosing creators on whether their audience is your buyer.
One brand running their first Scout campaign put it simply: "We stopped arguing about follower counts. We sorted by trust score, picked the top three, and every one of them beat our old agency picks."
Advanced Creator Stats is live now on every creator in Scout:
New to Scout? Get your first 100 creators free at babbl-labs.com. Describe your customer, drop in your brand URL, or upload a creator list, and Scout finds your brands best creators on YouTube, now with the demographics and trust scores to back the pick.
If you love Scout, share the announcement post here on LinkedIn or Twitter to help us spread the good word.
More soon,
Ramsey
