Scout's New Search + Creator Pages
Search rebuilt from the ground up, a real page for every creator, and a laundry list of upgrades. Start with a brief, your URL, or a list. Refine as you go.
A month ago, Scout was really good at one thing: finding you creators to reach out to. You described your customer, waited a few minutes, and got a list back.
Since then we rebuilt search from the ground up and gave every creator on Scout a real page. Here is everything that is new. 👇
Search, Rebuilt
- Start however you want. Describe your audience, paste your brand's URL and Scout reads what you sell first, or upload a creator list you already have.
- Watch Scout work. From every channel in the niche down to the ones that fit your brief, then reads their recent uploads to rank them.
- Refine without starting over. Click a filter to change it, pick one of Scout's suggested next steps like "only 100K to 500K subscribers," or just type "US only." Your results update in place.
- Scout keeps digging on its own. If the first pass comes up thin, new creators drop into your results as Scout finds them, each with a note on why it made the cut.
Creator Pages
Every creator on Scout, including verified Talent Network partners, now has their own page. Their fit score for your brand, estimated rate and CPM, recent, branded, long-form and Shorts videos, past sponsors, all filterable by deal type and date. Verified creators show the rates they or their management actually set.
From brief to shortlist, start to finish. View creators by profile or in the table.
Improved Experience
A laundry list of upgrades that landed alongside the rebuild:
- See why every creator matched. Each result shows a fit score and what drove it, sorted best fit first.
- Cards or a table. Flip your results either way, add creators to a list, or reach out from the same page.
- Searches save. Every search is its own thread you can come back to and pick up where you left off.
- The directory has its own home. Look up any creator by name, or search, sort and filter the whole directory yourself. The link sits right under the search box.
Why This Matters
Scout should feel like having an influencer manager on staff.
A good manager does not hand you a spreadsheet. They hear the brief, go find the people, and come back with a shortlist and a reason for every name on it. That is the job Scout does now.
"This is way better than anything I've seen. I've never met anyone who could give me 10 really good leads every month like this. I'd pay $500 per lead and be happy as a clam."
Ashly Knox, CMO, Henson Shaving
Give Scout a Brief
Tell it what you need and see who comes back.
New to Scout? Get your first 100 creators free at babbl-labs.com. Describe your customer, drop in your brand URL, or upload a creator list, and Scout finds your brand's best creators on YouTube.
Reply and tell us the first brief you gave Scout and whether it nailed it. We read everything.
Cheers,
Ramsey, Sam, Scout & the team
