Campaigns Are Live in Scout

This has been one of our most ambitious efforts to-date.

As of today: Scout can now help you manage your entire creator campaigns end-to end, from finding creators, reaching out, tracking statuses, and monitoring performance analytics.

The most prohibitively hard part about creator marketing has always been creator negotiation and reporting: twenty email threads, a stale rate spreadsheet, and constantly checking whether the video actually went up (by hand!)

Now Scout can do it all for you. Here's the whole flow 👇

We teased this flow six days ago in the sneak peek post. Today the whole thing is live.

How It Works

1. Add creators from any search. let Scout find creators that meet your preferences, then select the ones you like and add them in to a campaign.
2. Let Scout reach out. Personal, high converting quote requests sent from Scout, or send yourself and just CC your campaign's tracking address.
3. Status on autopilot. Scout keeps an eye on your email threads to automatically update creator statuses (contacted, quoted, signed, etc).
4. Track video performance. Scout detects and verified when each creator's video goes live and automatically calculates engagement and CPM stats.

We've run our own client campaigns out of it for weeks, including 31 YouTubers signed in an afternoon for a Cyber Monday push (without a single spreadsheet).

Know Who to Book Again

Every live video shows its views, spend and CPM next to what you expected to pay. The creators who over-delivered are obvious, and so are the ones to skip next time. No more pulling numbers by hand for the recap.

Try It

Start your first campaign at babbl-labs.com. Describe your customer, drop in your brand URL, or upload a creator list, and Scout finds your brand's best creators on YouTube, then runs the campaign from first email to final CPM. Campaigns is part of Scout premium.

Coming Soon to Campaigns

Campaign management opens up a whole new world for Scout, and there is so much more we plan to add. Conversion tracking on videos (how many people bought your product from an ad), performance benchmarks, and a cleaner share link for sending campaign results to your team or clients.

Tell me how you track creator videos today. I read everything :)

If you love Scout, share the launch on LinkedIn or X to help us spread the good word.

Cheers, Ramsey, Sam, Scout & the team