#470

Laufey

YouTube
USEnglishMusicGaming4Msubscribers2Maverage views

Laufey (pronounced lay-vay) has captivated a generation with virtuosic songs of love and self-discovery by manifesting her vision of jazz-and classical-infused pop music. She has become a bridge for the older music she adores, from Chet Baker to Carole King to Ravel, by offering her bold interpretation to a younger crop of listeners who have become deeply connected over time. Raised between Reykjavik and Washington, D.C., she learned piano and cello as a child, later studying at Berklee College of Music. There, she wrote her debut EP, 2021’s Typical of Me, whose striking single “Street by Street” debuted at No. 1 on Icelandic Radio—the first of many achievements that have grown to include two GRAMMY® Awards, 5 billion global streams, a social media audience of 25 million, the biggest jazz LP debut in Spotify history and an album in Billboard’s Top 5, a growing pile of Platinum plaques, a Forbes 30 Under 30 designation, and being named one of TIME’s 2025 Women of the Year.

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Contact emailSponsorship pricingAudience demographics

Overview

Scout Score
Subscribers
3.7MTop 2%
Avg views
1.9MTop 1%
Median views
201KTop 19%
Views per subscriber
130%Top 9%
Engagement rate
6.9%Top 15%
Past sponsors
3+100 MilesAmazonLexus
Last published
5mo ago
Est. Rate
$10-23Kby Scout
Est. CPM
$7.54by Scout

Videos

Past Sponsors

3 of 3+

Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read

Rate Estimates

by Scout
Integrated read
$9.7K – $22.8K
30–90s mid-video mention · ≈ $7.54 CPM on 1.9M views
Dedicated video
$24.3K – $57K
Whole video about the brand

Estimated from audience performance, not published by Laufey. A creator who claims this profile replaces them with their real rate card.

Audience Demographics

Geo

Gender

Age

Estimated from the people who engage with Laufey. One unlock opens all three, and their business email with it. It counts as a creator unlock only if an address is found.

Contact Info

Business Email
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-10-16.

Common Questions About Laufey

Which brands have sponsored Laufey?

Babbl has tracked sponsorships from 100 Miles, Amazon and Lexus.

How many subscribers does Laufey have?

Laufey has 3.7M YouTube subscribers and averages 1.9M views per video.

What kind of videos does Laufey make?

Laufey's videos mostly cover Music and Gaming.

How can a brand work with Laufey?

Brands can reveal Laufey's business email on Babbl and reach out directly, with past sponsors, rates and audience in one place to plan the pitch.