#459

Laufey

YouTube
USEnglishMusicGaming4Msubscribers2Maverage views

Laufey (pronounced lay-vay) has captivated a generation with virtuosic songs of love and self-discovery by manifesting her vision of jazz-and classical-infused pop music. She has become a bridge for the older music she adores, from Chet Baker to Carole King to Ravel, by offering her bold interpretation to a younger crop of listeners who have become deeply connected over time. Raised between Reykjavik and Washington, D.C., she learned piano and cello as a child, later studying at Berklee College of Music. There, she wrote her debut EP, 2021’s Typical of Me, whose striking single “Street by Street” debuted at No. 1 on Icelandic Radio—the first of many achievements that have grown to include two GRAMMY® Awards, 5 billion global streams, a social media audience of 25 million, the biggest jazz LP debut in Spotify history and an album in Billboard’s Top 5, a growing pile of Platinum plaques, a Forbes 30 Under 30 designation, and being named one of TIME’s 2025 Women of the Year.

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Overview

Subscribers
3.7MTop 2%
Avg views
1.8MTop 1%
Median views
201KTop 19%
View-through
100%Top 9%
Engagement rate
6.9%Top 15%
Past sponsors
3+100 MilesAmazonLexus
Last published
4mo ago
Est. Rate $
$143-224Kby Scout
Audience Score
95by Scout
Sponsor Score
18by Scout

Videos

Past Sponsors

3 of 3+

Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read

Rate Estimates

by Scout
Integrated read
$143K – $224K
30–90s mid-video mention
Dedicated video
$286K – $447K
Whole video about the brand

Estimated from audience performance, not published by Laufey. A creator who claims this profile replaces them with their real rate card.

Contact Info

Business Email
Reveal••••••••@••••••.com

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    Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-09-18.