Laufey
YouTubeLaufey (pronounced lay-vay) has captivated a generation with virtuosic songs of love and self-discovery by manifesting her vision of jazz-and classical-infused pop music. She has become a bridge for the older music she adores, from Chet Baker to Carole King to Ravel, by offering her bold interpretation to a younger crop of listeners who have become deeply connected over time. Raised between Reykjavik and Washington, D.C., she learned piano and cello as a child, later studying at Berklee College of Music. There, she wrote her debut EP, 2021’s Typical of Me, whose striking single “Street by Street” debuted at No. 1 on Icelandic Radio—the first of many achievements that have grown to include two GRAMMY® Awards, 5 billion global streams, a social media audience of 25 million, the biggest jazz LP debut in Spotify history and an album in Billboard’s Top 5, a growing pile of Platinum plaques, a Forbes 30 Under 30 designation, and being named one of TIME’s 2025 Women of the Year.
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Overview
- Subscribers
- 3.7MTop 2%
- Avg views
- 1.8MTop 1%
- Median views
- 201KTop 19%
- View-through
- 100%Top 9%
- Engagement rate
- 6.9%Top 15%
- Past sponsors
- 3+100 Miles1


- Last published
- 4mo ago
- Est. Rate $
- $143-224Kby Scout

- Audience Score
- 95by Scout

- Sponsor Score
- 18by Scout

Videos
5:56Laufey - Too Little, Too Late (Live From The O2)
150K views · 4mo ago
Amazon19:22Laufey - "Blue In Green (Amazon Music Original)" – Live Performance
201K views · 4mo ago
AAWAL5:19Laufey - Madwoman (Official BTS Music Video Recap)
1.1M views · 4mo ago
FForeign Xchange4:44Laufey - Madwoman (Official Music Video)
17.9M views · 5mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read
Rate Estimates
by Scout
Estimated from audience performance, not published by Laufey. A creator who claims this profile replaces them with their real rate card.
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-09-18.