Don't be a Lemon
@dbalemonI’m Elle, and I talk about why we spend, including the things influencer culture teaches us to want. For years, I bought clothes, makeup and home decor because I thought they’d help me look like I had my life together. I’m still unlearning those habits, and I’m sharing what I notice as I go. You’ll find videos about emotional spending, shopping psychology, deinfluencing and the expensive habits we’ve learned to think are normal. I post new videos each week, with more of the conversation in my newsletter, Don’t Be a Lemon: Unhooked. Thanks for being here 🍋
Overview
- Scout Score
- by Scout
- Subscribers
- 131KTop 40%
- Median Views
- 79KTop 13%
- Engagement Rate
- 3.9%Top 47%
- Sponsor Frequency
- 70%+
- Uploads / Month
- 6.4Last 4d ago
- Sponsor Rate
- Top Country
- Unlock to reveal
Videos
- Zocdoc34:08Beauty Standards Have Gone Beyond Insane127K views · 14d ago
- Grow Therapy39:06How “Self-Care” Influencers Are Actually Selling Overconsumption87.6K views · 20d ago
- Upside37:51The Dark Side of Little Treat Culture That No One Talks About190K views · 29d ago
- Rocket Money1:14:59I Tracked Every Purchase For An Entire Month37.9K views · 1mo ago
- Animal Charity Evaluators33:56Luxury Things Society Normalized That We All Overconsume Without Question75.5K views · 1mo ago
- Grow Therapy31:496 Fashion Trends You’ll FOREVER Regret Buying This Autumn90.5K views · 1mo ago
- Wispr Flow29:33How TikTok’s Fashion Trend Influencers Are Brainwashing Women71.5K views · 1mo ago
- Upside39:30Trick Your Brain Into NOT Wanting More Stuff (science-backed)97.2K views · 1mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor
Sponsor Rates
by ScoutEstimated from audience performance, not published by Don't be a Lemon. A creator who claims this profile replaces them with their real rate card.
Audience Demographics
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Estimated from the people who engage with Don't be a Lemon. Unlock Contact, up top, opens all three and their business email. It counts as a creator unlock only if an address is found.
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-11-02.
Common Questions About Don't be a Lemon
Which brands have sponsored Don't be a Lemon?
Babbl has tracked 20 brands sponsoring Don't be a Lemon, including Grow Therapy, Zocdoc, Upside, Wispr Flow and Whole Foods Market.
How many subscribers does Don't be a Lemon have?
Don't be a Lemon has 131K YouTube subscribers and averages 153K views per video.
What kind of videos does Don't be a Lemon make?
Don't be a Lemon's videos mostly cover Self-Improvement & Motivation, Finance & Investing and Fashion.
How can a brand work with Don't be a Lemon?
Brands can reveal Don't be a Lemon's business email on Babbl and reach out directly, with past sponsors, rates and audience in one place to plan the pitch.