Erica Ball Style

I help women over 30 stop guessing what to wear and start understanding why their wardrobes aren't working. Whether your body has changed or you've lost your sense of style, this channel will help you build a wardrobe that reflects your personal style, works with your body, and supports your lifestyle. You'll find videos on personal style, capsule wardrobes, body shape, shopping smarter, and building a wardrobe that works for you. With more than 17 years of experience as a professional stylist in film, television, and personal styling, along with a master's degree in Psychology, I combine styling expertise with an understanding of the habits, beliefs, and mindset that keep women stuck in wardrobes that no longer work. My goal is not to give you more fashion rules. It's to help you understand why your wardrobe is not working, so getting dressed is easy. I believe great style is not about following trends or rules. It's about understanding yourself.