#1366

Howtown

@Howtown
USEnglishScienceEducationFood & Cooking1Msubscribers1Maverage views

The "How Do They Know" show from journalists Adam Cole and Joss Fong. You may have seen our work with Vox, NPR's Skunk Bear, and Netflix "Explained". Now we've left those jobs and work directly for you. These are our principles: Curiosity-driven: We are not searching for evidence to support a position that we've already chosen. We are here to understand what it takes to answer interesting questions and to help you navigate what we know so far. Primary sources: We read all of the research that we cover, and we interview those involved in that work (Researchers: please answer our emails!) Accountability: In the case of any factual errors, we will post corrections directly under the relevant video that explain what we got wrong. Independence: Outside of shorts, we will not accept offers for spon-con/native advertising, in which the video itself exists to serve the sponsor. The ad read is the only part of the video that sponsors review. To support this project, find us on Patreon.

Overview

Scout Score
by Scout
Subscribers
1.4MTop 6%
Median Views
446KTop 2%
Engagement Rate
4.1%Top 44%
Sponsor Frequency
100%+Henson ShavingWispr FlowPerseverance
Uploads / Month
1.7Last 3d ago
Sponsor Rate
Top Country
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Videos

1–8 of 9

Past Sponsors

9 of 9+

Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor

Sponsor Rates

by Scout
Integrated read
30–90s mid-video mention · Well above most creators
Dedicated video
Whole video about the brand · Among the highest of any creator

Estimated from audience performance, not published by Howtown. A creator who claims this profile replaces them with their real rate card.

Audience Demographics

Geo

Gender

Age

Estimated from the people who engage with Howtown. Unlock Contact, up top, opens all three and their business email. It counts as a creator unlock only if an address is found.

Contact Info

Business Email

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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-11-02.

Common Questions About Howtown

Which brands have sponsored Howtown?

Babbl has tracked 9 brands sponsoring Howtown, including Henson Shaving, Wispr Flow, Perseverance, Incogni and Headspace.

How many subscribers does Howtown have?

Howtown has 1.4M YouTube subscribers and averages 1.1M views per video.

What kind of videos does Howtown make?

Howtown's videos mostly cover Science, Education and Food & Cooking.

How can a brand work with Howtown?

Brands can reveal Howtown's business email on Babbl and reach out directly, with past sponsors, rates and audience in one place to plan the pitch.