James Hoffmann
@jameshoffmannHi! My name is James, and I make videos about anything and everything to do with coffee, occasionally food and sometimes business/entrepreneurship. I create how-tos, guides, reviews, vlogs, video essays and mini-documentary films. In the real world, I've started a few companies, I wrote "The World Atlas of Coffee" and "How To Make The Best Coffee At Home". I do a little advisory work for startups too. If you want to get in touch, drop me a line but please read these two things first: 1. I don't do paid reviews. I have a Patreon that helps me buy the products I want to review to prevent bias (then I give them away!) 2. I get a lot of email, so sadly I can't help with queries about which equipment you should buy. TO GET IN TOUCH PLEASE REACH OUT VIA WEBSITE: https://www.jameshoffmann.co.uk/contact-me Management: Ziggurat XYZ
Overview
- Scout Score
- by Scout
- Subscribers
- 2.6MTop 3%
- Median Views
- 438KTop 4%
- Engagement Rate
- 3.4%
- Sponsor Frequency
- 33%+
Friday Clog - Uploads / Month
- 3Last 5d ago
- Sponsor Rate
- Top Country
- Unlock to reveal
Videos
- Shopify16:13A 350 Year Old Idea Still Being Exploited For Billions400K views · 13d ago
- Bold London46:49A Delightfully Nerdy Coffee Fermentation Q&A159K views · 20d ago
- The Fermentation Project1:51:56LIVE! The Fermentation Project Global Tasting176K views · 1mo ago
- Decaf Project4:39Taste Coffee With Me For The Last Time470K views · 2mo ago
- The World Atlas Of Coffee Audiobook6:32Coffee Like A Local Ep1: Lima, Peru438K views · 2mo ago
- The New Glasses34:16The Fellow ES1 Espresso Machine Review700K views · 2mo ago
- The Book Of Coffee16:31The Surprising Things We Discovered In The Cost Of A Cappuccino384K views · 2mo ago
- Bold London25:45I Went To Guatemala To Explain Why All Coffee Is Fermented374K views · 3mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read
Sponsor Rates
by ScoutEstimated from audience performance, not published by James Hoffmann. A creator who claims this profile replaces them with their real rate card.
Audience Demographics
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Estimated from the people who engage with James Hoffmann. Unlock Contact, up top, opens all three and their business email. It counts as a creator unlock only if an address is found.
Contact Info
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-11-03.
Common Questions About James Hoffmann
Which brands have sponsored James Hoffmann?
Babbl has tracked 9 brands sponsoring James Hoffmann, including Shopify, Bombas, Friday Clog, The Book Of Coffee and The Book Of Tea.
How many subscribers does James Hoffmann have?
James Hoffmann has 2.6M YouTube subscribers and averages 619K views per video.
What kind of videos does James Hoffmann make?
James Hoffmann's videos mostly cover Food & Cooking, Art & Design and Education.
How can a brand work with James Hoffmann?
Brands can reveal James Hoffmann's business email on Babbl and reach out directly, with past sponsors, rates and audience in one place to plan the pitch.