Jenny Mustard
@JennyMustardI’m Jenny Mustard, a Swedish London-based author and content creator. Here you’ll find video essays discussing feminism, sustainable fashion and design, anti-consumerism, and literature, among other things. My work has been featured in The Observer, The Independent, Vogue , Harpers Bazaar, Stylist, The Evening Standard, and many other publications. I have produced and fronted campaigns focusing on feminism, entrepreneurship, sustainability, and innovation for global brands such as Google, Lexus, Calvin Klein, Squarespace, and Farfetch. My acclaimed novels OKAY DAYS and WHAT A TIME TO BE ALIVE were published in 2023 and 2025 respectively, and my work has been translated to ten languages. If you’re interested in working with me, please get in touch at info@jennymustard.com. Find me elsewhere: instagram.com/jennymustard
Overview
- Scout Score
- by Scout
- Subscribers
- 500KTop 17%
- Median Views
- 22.6KTop 37%
- Engagement Rate
- 6.6%Top 16%
- Sponsor Frequency
- 100%+
- Uploads / Month
- 1.4Last 14d ago
- Sponsor Rate
- Top Country
- Unlock to reveal
Videos
- Squarespace19:22Welcome to my new house.39.4K views · 3mo ago
- Squarespace16:31My new, strange 2-year project (!)14.3K views · 4mo ago
- Squarespace11:04We've moved to Sweden! (Goodbye, London flat)22.9K views · 4mo ago
- Squarespace14:22We've found a house in Sweden.22.6K views · 5mo ago
- Squarespace14:30My 20-year relationship (the lessons I've learned – the hard way)10.9K views · 5mo ago
- Squarespace15:13We sold our LONDON home.29.9K views · 6mo ago
- Incogni15:29My absolutely fantastic writing tips (how to get started)8.3K views · 7mo ago
- Squarespace8:34we ARE leaving London!54.2K views · 7mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read
Sponsor Rates
by ScoutEstimated from audience performance, not published by Jenny Mustard. A creator who claims this profile replaces them with their real rate card.
Audience Demographics
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Estimated from the people who engage with Jenny Mustard. Unlock Contact, up top, opens all three and their business email. It counts as a creator unlock only if an address is found.
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-11-03.
Common Questions About Jenny Mustard
Which brands have sponsored Jenny Mustard?
Babbl has tracked sponsorships from Squarespace and Incogni.
How many subscribers does Jenny Mustard have?
Jenny Mustard has 500K YouTube subscribers and averages 28K views per video.
What kind of videos does Jenny Mustard make?
Jenny Mustard's videos mostly cover Lifestyle & Relationships, Books & Literature and Real Estate.
How can a brand work with Jenny Mustard?
Brands can reveal Jenny Mustard's business email on Babbl and reach out directly, with past sponsors, rates and audience in one place to plan the pitch.