Jordan B Peterson
@JordanBPetersonJordan B. Peterson is a Canadian professor of psychology, clinical psychologist, YouTube personality, best-selling author and host of the #1 Education Podcast, "The Jordan B. Peterson Podcast." This channel features videos from his classes, podcasts, interviews, book tours, and lectures. You can watch the incredibly popular lecture series "Personality and Its Transformations", "Maps of Meaning: The Architecture of Belief", as well as his "The Psychological Significance of the Biblical Stories" lectures for free.
Overview
- Scout Score
- by Scout
- Subscribers
- 8.8MTop 1%
- Median Views
- 49.7KTop 12%
- Engagement Rate
- 3.3%
- Sponsor Frequency
- 10%+
- Uploads / Month
- 15.9Last 4d ago
- Sponsor Rate
- Top Country
- Unlock to reveal
Videos
- ARC1:54:16Choose Your Hardest Opponent266K views · 16d ago
- Peterson Academy1:34:36Peterson Says It Is One Single Thing344K views · 23d ago
- Peterson Academy1:55:31Follow Whatever Glitters In The Corner263K views · 1mo ago
- Peterson Academy1:56:27Why You Read Their Eyes First387K views · 1mo ago
- ARC1:44:24What Tolstoy Found Above the Abyss220K views · 1mo ago
- Peterson Academy1:47:42How to Get Motivated Without Willpower377K views · 1mo ago
- Arc Forum1:53:20How To Find Your “Upward Aim” When You Feel Stuck236K views · 1mo ago
- Peterson Academy1:18:29How To Become Someone People Rely On400K views · 2mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor
Sponsor Rates
by ScoutEstimated from audience performance, not published by Jordan B Peterson. A creator who claims this profile replaces them with their real rate card.
Audience Demographics
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Contact Info
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-11-03.
Common Questions About Jordan B Peterson
Which brands have sponsored Jordan B Peterson?
Babbl has tracked 5 brands sponsoring Jordan B Peterson, including Birch Gold Group, Helix Sleep, Shopify and The Daily Wire.
How many subscribers does Jordan B Peterson have?
Jordan B Peterson has 8.8M YouTube subscribers and averages 167K views per video.
What kind of videos does Jordan B Peterson make?
Jordan B Peterson's videos mostly cover Self-Improvement & Motivation, Religion & Spirituality and Education.
How can a brand work with Jordan B Peterson?
Brands can reveal Jordan B Peterson's business email on Babbl and reach out directly, with past sponsors, rates and audience in one place to plan the pitch.