Jordan B. Peterson is a Canadian professor of psychology, clinical psychologist, YouTube personality, best-selling author and host of the #1 Education Podcast, "The Jordan B. Peterson Podcast." This channel features videos from his classes, podcasts, interviews, book tours, and lectures. You can watch the incredibly popular lecture series "Personality and Its Transformations", "Maps of Meaning: The Architecture of Belief", as well as his "The Psychological Significance of the Biblical Stories" lectures for free.
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- Subscribers
- 8.8MTop 1%
- Avg views
- 123KTop 16%
- Median views
- 456KTop 9%
- Views per subscriber
- 4%Top 74%
- Engagement rate
- 3.3%Top 60%
- Past sponsors
- 5+
- Last published
- 4y ago
- Est. Rate $
- Reveal
- Audience Score
- 55by Scout
- Sponsor Score
- 16by Scout
Videos
- Peterson Academy1:56:27Why You Read Their Eyes First387K views · 14d ago
- ARC1:44:24What Tolstoy Found Above the Abyss220K views · 21d ago
- Peterson Academy1:47:42How to Get Motivated Without Willpower377K views · 28d ago
- Arc Forum1:53:20How To Find Your “Upward Aim” When You Feel Stuck236K views · 1mo ago
- Peterson Academy1:18:29How To Become Someone People Rely On400K views · 1mo ago
- Feedlink1:30:15How Do You Start Over After Wasting Years?251K views · 1mo ago
- The Daily Wire1:38:44Eugenics: Flawed Thinking Behind Pushed Science | Alex Story | EP 294456K views · 4y ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor
Rate Estimates
by ScoutEstimated from audience performance, not published by Jordan B Peterson. A creator who claims this profile replaces them with their real rate card.
Audience Demographics
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Estimated from the people who engage with Jordan B Peterson. One reveal opens all three for 3 credits, charged only if there is data.
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-10-11.
Common Questions About Jordan B Peterson
Which brands have sponsored Jordan B Peterson?
Babbl has tracked 5 brands sponsoring Jordan B Peterson, including Birch Gold Group, Helix Sleep, Shopify and The Daily Wire.
How many subscribers does Jordan B Peterson have?
Jordan B Peterson has 8.8M YouTube subscribers and averages 123K views per video.
What kind of videos does Jordan B Peterson make?
Jordan B Peterson's videos mostly cover Self-Improvement & Motivation, Education and Lifestyle & Relationships.
How can a brand work with Jordan B Peterson?
Brands can reveal Jordan B Peterson's business email on Babbl and reach out directly, with past sponsors, rates and audience in one place to plan the pitch.