Lori Tata

Hi, I’m Lori—welcome to Lori’s Boston Found! I’m passionate about helping women over 40 simplify their closets, rediscover their personal style, and shop with intention—whether through thrifting, mindful retail, or editing what they already own. After selling over 11,000 pieces online, I’ve shifted my focus to building a wardrobe and home that truly feel like me—and helping you do the same. I’ve always loved the thrill of the hunt—from the Goodwill Outlet to local estate sales—but for years, I struggled with overconsumption. I brought home more than I needed, often chasing deals instead of clarity. These days, I’m learning to be more intentional with what I buy and keep—not as a minimalist or an expert, but as someone who’s still figuring it out. I love sharing my finds and my journey—flaws and all. I hope you’ll follow along!