The Icing Artist
@TheIcingArtistI've spent 12 years on YouTube stumbling in the world of cake decorating, all the while sharing my struggles and successes with our audience. On 'The Icing Artist' I create fun dessert challenges and experiments breaking down the barriers of intimidating foodie content, making it approachable for everyone! We're laughing, we're baking and we're having a good time making ridiculous things! Visit our Shop: https://theicingartist.shop/collections/all Follow us on social media! TikTok- https://www.tiktok.com/@theicingartist Facebook- https://www.facebook.com/laurietheicingartist Instagram- www.instagram.com/icingartist
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- Subscribers
- 4.7MTop 2%
- Avg views
- 231KTop 10%
- Median views
- 453KTop 9%
- Views per subscriber
- 10%Top 55%
- Engagement rate
- 2.9%Top 68%
- Past sponsors
- 8+
Merge Cruise - Last published
- 5mo ago
- Est. Rate $
- Reveal
- Audience Score
- 68by Scout
- Sponsor Score
- 61by Scout
Videos
- Cake Smoother23:15I Paid Bakeries $3,500 to Make IMPOSSIBLE AI CAKES! Ep2128K views · 13d ago
- Cake Smoother24:56Can I Decorate a Cake Better Than a 5 Star Bakery?101K views · 27d ago
- Bakers Passport40:36I Tested Stand Mixers at EVERY Price Point!254K views · 1mo ago
- Buttercream Survival Guide12:17The Cake That Fell Down the Stairs!192K views · 2mo ago
- Bit20:24I Paid $1,600 for CAKE, and IDK what to think...392K views · 2mo ago
- Cake Smoother15:49Turning a $20 Grocery Store Cake into a $700 Wedding Cake!189K views · 3mo ago
- Finespun Cakes34:03We Made Taylor Swift’s Wedding Cake!214K views · 4mo ago
- Course20:46I Paid Bakeries $2000 to Make IMPOSSIBLE AI Cakes!1.2M views · 4mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor
Verified Rates
Verified rates were supplied by The Icing Artist’s management and are shown as a range. Any other figure is an estimate and is marked as one.
Audience Demographics
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-10-08.
Common Questions About The Icing Artist
Which brands have sponsored The Icing Artist?
Babbl has tracked 8 brands sponsoring The Icing Artist, including Sundays, Helix Sleep, Halara, Freecash and Merge Cruise.
How many subscribers does The Icing Artist have?
The Icing Artist has 4.7M YouTube subscribers and averages 231K views per video.
What kind of videos does The Icing Artist make?
The Icing Artist's videos mostly cover Food & Cooking and Books & Literature.
How can a brand work with The Icing Artist?
Brands can reveal The Icing Artist's business email on Babbl and reach out directly, with past sponsors, rates and audience in one place to plan the pitch.