The Minimal Mom
@TheMinimalMomMinimalism gave me back my time, my peace…and my kitchen counters. If you’ve ever felt buried under clutter, overwhelmed by your home, or just tired of managing so much stuff, you’re in the right place. I’m Dawn—mom of four (ages 10–15), living outside the Twin Cities in MN. 10 years ago, I embraced family minimalism, purged 85% of our stuff, and never looked back. I don’t miss any of the extra stuff… not one bit—and I keep letting go of more every year. Here, you’ll find practical tips, honest encouragement, and simple strategies to help you finally declutter your home—fast. I believe your home should support you, not drain you, and I’ll show you how to get there without overthinking or spending months sorting every item. Life’s too short to be overwhelmed by your stuff—let’s clear the clutter and make space for what you love. BRAND PARTNERSHIPS: Download our media kit here: https://www.ithinkwecouldbefriends.com/2019/03/27/brand-partners/
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Overview
- Subscribers
- 883KTop 10%
- Avg views
- 108KTop 17%
- Median views
- 215KTop 18%
- View-through
- 28%Top 33%
- Engagement rate
- 4.4%Top 41%
- Past sponsors
- 12+


Helix Elite DuskHHelix Dus LuxH - Last published
- 8d ago
- Est. Rate $
- $9-13Kby Scout

- Audience Score
- 75by Scout

- Sponsor Score
- 83by Scout

Videos

Helix30:44Like everyone knew something I didn't
115K views · 8d ago
HHelix Dusk22:09The 4-Foot Rule: Start Here When Your House Is a Mess
156K views · 15d ago
HHelix Dusk35:02Desperate for a Decluttered House? The most underrated decluttering method explained
155K views · 22d ago
Helix Sleep21:5512 Japanese Home Organization Ideas That Instantly Save Space
214K views · 29d ago
TTrades Of Hope21:04Why Minimalists can have NO storage, but feel prepared for anything
85.9K views · 1mo ago
Amazon17:5710 Things We Waste SO Much Money On
99.5K views · 1mo ago
TThe Dignity Line49:13Full Life Update and Q+A: Dating, Sadness, Motivation and more!
275K views · 1mo ago
Amazon31:08Your House Shouldn't Look "Lived In"
132K views · 1mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor
Rate Estimates
by Scout
Estimated from audience performance, not published by The Minimal Mom. A creator who claims this profile replaces them with their real rate card.
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-09-18.