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- Subscribers
- 5.1MTop 1%
- Avg views
- 9.4KTop 60%
- Median views
- 103KTop 29%
- Views per subscriber
- 0%Top 95%
- Engagement rate
- 12.2%Top 2%
- Past sponsors
- 1+
- Last published
- 3mo ago
- Est. Rate $
- Reveal
- Audience Score
- 23by Scout
- Sponsor Score
- 12by Scout
Videos
- NBC6:23NBC’s Andrea Mitchell on Being in the Newsroom as 9/11 Unfolded9.2K views · 28d ago
- Runner5:03Rodrigo Santoro on New Film 'Runner' and Most-Recognized Role1.4K views · 28d ago
- Top Of The World6:18New Doc Gives Inside Look at Windows on the World Restaurant5.2K views · 28d ago
- 6:16Gary Sinise on Helping Tell the Story of 9/11 in New Documentary9.3K views · 28d ago
- World Trade Center3:099/11 Hero Posthumously Awarded Medal of Freedom3K views · 28d ago
- 7:14Passing the Torch of 9/11 Remembrance to Younger Generations14.8K views · 28d ago
- World Trade Center5:30Son of 9/11 Victim Honors Mother's Legacy With New Book32.9K views · 28d ago
- New York Police Department7:24NYPD Captain Talks 'Uncommon Valor' of First Responders on 9/114K views · 28d ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read
Rate Estimates
by ScoutEstimated from audience performance, not published by TODAY. A creator who claims this profile replaces them with their real rate card.
Audience Demographics
Geo
Gender
Age
Estimated from the people who engage with TODAY. One reveal opens all three for 3 credits, charged only if there is data.
Contact Info
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-10-09.
Common Questions About TODAY
Which brands have sponsored TODAY?
Babbl has tracked sponsorships from Citi.
How many subscribers does TODAY have?
TODAY has 5.1M YouTube subscribers and averages 9K views per video.
What kind of videos does TODAY make?
TODAY's videos mostly cover Entertainment & Comedy, Film & TV, Finance & Investing and Music.
How can a brand work with TODAY?
Brands can reveal TODAY's business email on Babbl and reach out directly, with past sponsors, rates and audience in one place to plan the pitch.