That Practical Mom
@thatpracticalmomWELCOME to That Practical Mom! Helping other moms simplify the everyday chaos of life. From realistic organization to attainable productivity to money-saving tips to honest motherhood. WHO IS KALLIE? Hey! I'm Kallie Branciforte AKA That Practical Mom. I'm a teacher turned blogger turned YouTuber (it's a long story). I live in Connecticut with my husband, our 4 kids (and our French Bulldog, Olive) For a lot of my life, I struggled with many things that I know many people do like: organization, keeping a tidy home, productivity, budgeting, and so on. Then I became a mom and it all became even harder! So I was on a quest to figure it out. Age and motherhood have taught me some really valuable lessons that allow me to be more productive, keep a cleaner home with less time, and live a more frugal life, and I love to share all that with you. Business inquiries: kallie@select.co
Overview
- Scout Score
- by Scout
- Subscribers
- 1.3MTop 7%
- Median Views
- 184KTop 6%
- Engagement Rate
- 4.2%Top 43%
- Sponsor Frequency
- 72%+
USP - Uploads / Month
- 2.7Last 8d ago
- Sponsor Rate
- Top Country
- Unlock to reveal
Videos
- Frida30:08How I live without a smartphone in 2026248K views · 20d ago
- Gruns19:1325 Life Hacks That Actually Work (And Why)129K views · 1mo ago
- Cash App18:26The stuff problem has gotten a little out of hand.76.7K views · 1mo ago
- Grammarly18:26I found the real reason why we can’t stop buying stuff83.5K views · 2mo ago
- Back Market23:3523 Things Nobody Taught You About Cleaning218K views · 2mo ago
- Wildgrain18:09When Did Back-to-School Become THIS?300K views · 2mo ago
- Typology21:3721 Minutes of 'Organizing' TikToks That Are Just Clutter226K views · 2mo ago
- Back Market19:39Organization is making us all messier.178K views · 3mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor
Sponsor Rates
by ScoutEstimated from audience performance, not published by That Practical Mom. A creator who claims this profile replaces them with their real rate card.
Audience Demographics
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-11-03.
Common Questions About That Practical Mom
Which brands have sponsored That Practical Mom?
Babbl has tracked 28 brands sponsoring That Practical Mom, including Back Market, Ritual, USP, Chime and Frida.
How many subscribers does That Practical Mom have?
That Practical Mom has 1.3M YouTube subscribers and averages 368K views per video.
What kind of videos does That Practical Mom make?
That Practical Mom's videos mostly cover Home & DIY, Lifestyle & Relationships and Self-Improvement & Motivation.
How can a brand work with That Practical Mom?
Brands can reveal That Practical Mom's business email on Babbl and reach out directly, with past sponsors, rates and audience in one place to plan the pitch.