That Practical Mom
@thatpracticalmomWELCOME to That Practical Mom! Helping other moms simplify the everyday chaos of life. From realistic organization to attainable productivity to money-saving tips to honest motherhood. WHO IS KALLIE? Hey! I'm Kallie Branciforte AKA That Practical Mom. I'm a teacher turned blogger turned YouTuber (it's a long story). I live in Connecticut with my husband, our 4 kids (and our French Bulldog, Olive) For a lot of my life, I struggled with many things that I know many people do like: organization, keeping a tidy home, productivity, budgeting, and so on. Then I became a mom and it all became even harder! So I was on a quest to figure it out. Age and motherhood have taught me some really valuable lessons that allow me to be more productive, keep a cleaner home with less time, and live a more frugal life, and I love to share all that with you. Business inquiries: kallie@select.co
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- Subscribers
- 1.3MTop 7%
- Avg views
- 368KTop 6%
- Median views
- 180KTop 21%
- View-through
- 15%Top 47%
- Engagement rate
- 4.4%Top 42%
- Past sponsors
- 25+
USP
- Last published
- 20d ago
- Est. Rate $
- $29-46Kby Scout
- Audience Score
- 73by Scout
- Sponsor Score
- 81by Scout
Videos
- Grammarly18:26I found the real reason why we can’t stop buying stuff83.5K views · 20d ago
- Back Market23:3523 Things Nobody Taught You About Cleaning218K views · 28d ago
- Wildgrain18:09When Did Back-to-School Become THIS?300K views · 1mo ago
- Typology21:3721 Minutes of 'Organizing' TikToks That Are Just Clutter226K views · 1mo ago
- Back Market19:39Organization is making us all messier.178K views · 1mo ago
- Supergoop Play20:33Most Homes are Hiding 1,000 lbs of Clutter138K views · 1mo ago
- Caffeinate And Conquer Co3:59WARNING: This will make you declutter instantly245K views · 2mo ago
- Ultima23:21I'm pretty sure saving money is a lie...182K views · 2mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor
Rate Estimates
by ScoutEstimated from audience performance, not published by That Practical Mom. A creator who claims this profile replaces them with their real rate card.
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-09-18.