YouTube landscape map for your vertical
Who the audience actually watches; the channels, sub-niches, and formats that matter in your category, sized by reach and sponsorship activity.
YouTube Partnerships Audit
Know Exactly Which YouTubers To Sponsor Before You Spend A Dollar.
A one-time creator strategy brief for brands deciding whether (and how) to run YouTube. We map your vertical, analyze who your competitors pay, and send you a ranked shortlist of the highest-fit channels to pursue.
One-time deliverable · 10-page report + walkthrough
Who It's For.
The audit is built for brands at the starting line of YouTube, not yet running creator partnerships at scale, and wanting a clear plan before committing budget:
- Brands new to YouTube creator sponsorships
- Teams unsure which creators or niches actually fit their product
- Marketers who need a defensible plan before requesting budget
All You Need To Make The Call.
Competitor sponsorship snapshot
Which creators your direct competitors already pay, how often, and where they're concentrating spend, pulled from our first-party sponsorship corpus, not guesswork.
Shortlist of highest-fit channels
A ranked list of 10 creators to pursue, scored against your brand and audience; including high-fit channels your competitors haven't reached yet.
Recommended budget + placement strategy
Where to start, what to spend, and which placement types (dedicated, integrated, shorts) fit your goals and stage.
Recommended creative outline
The angles and talking points that tend to convert for your category, so your first briefs aren't a cold start.
10-page report + 30-minute walkthrough
Everything delivered as a clean, shareable report, plus a live session to walk your team through it and answer questions.
Three Steps To A Plan.
Tell us about your brand
A short intake on your product, audience, budget, and goals. Fifteen minute call required.
We analyze your vertical
We run your category through our corpus of 2M+ sponsorships across 150K+ channels and build your custom brief.
Get your report + walkthrough
A 10-page strategy brief delivered within days, plus a 30-minute walkthrough with our team.
Built On Data Nobody Else Has.
The audit isn't an opinion — it's pulled from our corpus of 2M+ extracted sponsorships across 150K+ YouTube channels, with five years of history and speaker-level attribution. We see the deals YouTube doesn't even disclose, so your plan is built on what brands actually pay — not audience metadata.
Brand Audit Questions.
Brands new to YouTube, or not yet at agency-ready scale, deciding whether and how to run creator partnerships. If you want a clear plan before committing budget, this is for you.
The audit is a one-time strategy deliverable to get you started. If you're going to run YouTube creator partnerships continuously, the subscription pays back in week one — and we'll point you there if that's the better fit.
Most audits are delivered within a few business days of the intake, followed by your 30-minute walkthrough at a time that works for you.
Just the intake: your product, target audience, rough budget, and goals. If you already have a creator list or competitor set in mind, share it and we'll factor it in.
You own the report. Many brands run their first campaigns straight from the shortlist; others move onto a subscription to keep discovering and vetting creators continuously. No obligation either way.
Start With A Plan, Not A Guess.
Tell us about your brand and we'll build your YouTube partnerships brief.
One-time deliverable. Starting at $325.